Comparing Brand Directors to Creative Directors
Brand directors are often called marketing managers. These experts are in charge of marketing programs and policies. Creative directors assemble marketing layouts for client's products in magazines, newspapers and other advertising media. These two careers are compared below along with some additional job information.
|Job Title||Education Requirements||Median Salary* (2016)||Job Growth* (2014-2024)|
|Brand Director||Bachelor's degree||$131,180 (for all marketing managers)||9% (for all marketing managers)|
|Creative Director||Bachelor's degree||$90,730 (for all art directors in advertising & public relations workers)||2% (for all art directors)|
Source: *U.S. Bureau of Labor Statistics
Responsibilities of Brand Directors vs. Creative Directors
Brand directors work with teams in product development, sales, and public relations to determine a client's sales needs. They lead the charge in marketing someone's product or service to increase profitability. Creative directors lead the teams that design the visual concepts. They use their collaborative tools to build the product packaging, posters or sales ads that will be sold.
Brand directors study the marketing products and research possible buyers. They work with directors and executives to build a marketing strategy that meets a client's needs. They develop strategies to aid in improving sales. They identify the sales markets, estimate product demands and most importantly, they monitor marketing trends in order to alter sales pitches to meet the new information. In completing their tasks, brand directors should display exceptional interpersonal, communication and analytical skills.
Job responsibilities of a brand director include:
- Oversee the budgets, marketing plans and marketing media selections
- Decide promotional possibilities (coupons, giveaways, contests)
- Choose advertising media to include posters, billboards or television/radio advertising
- Prepare studies before, during and after to constantly monitor plans success
- Direct hiring of staff and/or advertising art firms
Creative directors are the artists of the team, which also include executives, marketers and other artists. They work together to come up with a visual style to represent the client. Art directors then take responsibility for seeing to it that the concept sees the light of day. They work with art teams to produce the packaging, layouts, banners or commercials necessary. They are also charged with staying within budget while making sure all team members stay on task and on time. Creative directors should have strong leadership, communication and time management skills.
Job responsibilities of a creative director include:
- Research materials necessary for a creative meeting on visual concepts
- Discuss ideas with all preliminary team members
- Work with various artists, photographers or directors
- Review theme and teamwork throughout the process
- Make virtual presentation before publishing
There are several interesting career fields related to brand directors and art directors. Advertising managers, like brand managers, work in the marketing area but their main job responsibility is to run all the advertising business for a company. Art directors might choose a field like industrial design where they collaborate with scientists and engineers to make new and usable products for companies.