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Brand Manager: Job Description, Salary & Duties

May 30, 2020

Career Definition of a Brand Manager

Brand managers are very similar to marketing managers. Their main objective is to help develop effective marketing campaigns. They are involved in all stages of the marketing campaign and help plan a strategy to provide focus for the marketing material. Once that's established they help produce content and then ensure the material is distributed as intended. They monitor their campaigns to determine how effective they are and may alter content or distribution venues based on whether or not the campaign is producing the desired results. As brand managers, their focus may be more about a company's brand image than about specific products, although they may also focus on the brand message that's presented within product advertisements.

Educational Requirements Bachelor's degree
Job Skills Ability to multitask, self motivated, organized, efficient, computer skills, excellent communication skills, leadership skills
Median Salary (2020)* $71,000 (brand manager)
Job Outlook (2018-2028)** 8% (marketing manager)

Sources: *PayScale.com; **U.S. Bureau of Labor Statistics

Required Education

It's common for employers to seek brand managers with a bachelor's degree. Brand managers need to be comfortable using a range of media to promote products and their work involves writing a lot of content for print, Internet and radio distribution. Since they are required to have strong communication skills, it's common for those entering this field to study English, communications, marketing, public relations or a similar discipline. Those considering this career can also opt to complete a degree in advertising or journalism.

Required Skills

Brand managers may be involved with producing content for multiple distribution platforms, so they need to be organized, efficient and capable of prioritizing tasks. They may work as part of a team and need to provide direction to those who are assisting with the promotional campaigns they're working on. In order to generate effective promotional material and work effectively with others, it's important for brand managers to have exceptional communication skills. Since they may be involved with online marketing campaigns and produce material on computers, they also need to have good computer skills.

Career and Salary Outlook

Although the U.S. Bureau of Labor Statistics (BLS) does not have a separate occupational listing for brand managers, it does provide information about marketing managers. Marketing managers are expected to enjoy a job growth rate of 8% from 2018 to 2028. PayScale.com does provide salary data for brand managers. They reported that in 2020 brand managers earned a median annual salary of $71,000.

Related Careers

It is always a good idea to consider a wide range of career options to ensure you can compete for desirable careers. If being a brand manager appeals to you, you may also be interested in other careers that involve developing promotional materials. Public relations managers may do this for individuals, such as politicians. Copywriters create things like slogans and advertisement text. Promoters may be responsible for producing interest in bands or events. Advertising directors, like brand managers, help create and implement advertising campaigns. You can learn more about these similar careers from the articles linked to below.

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