Career Definition of Brand Partnership Manager
A brand partnership manager seeks to increase a company's revenue through relationships. In this role, you will be responsible for fostering and maintaining relationships with clients and organizational stakeholders. Many companies utilize brand partnership managers, ranging from online retailers to benefit services agencies. As a brand partnership manager, you will serve as a liaison between a company and its clients, with a focus on client satisfaction.
Your job duties may include contract negotiation, determining areas for performance improvement, and educating sales personnel on effective techniques. You may also provide product training for sales personnel, either through workshops or virtual training sessions. Another job duty can involve creating sales or marketing literature like product presentations or informational brochures. You may be tasked with collaborating with marketing and customer service teams to ensure client issues are promptly resolved. In addition, you may also be tasked with participating in new client meetings. Once a client is retained, you may work in conjunction with account managers to help increase client satisfaction.
|Educational Requirements||Bachelor's degree|
|Job Skills||Excellent communications skills, ability to multi-task, excellent attention to detail, and strong analytical abilities|
|Median Salary (2020)*||$77,956 (Strategic Partnership Manager)|
|Job Outlook (2018-2028)*||8% (Advertising, Promotions, and Marketing Managers)|
Source: *U.S. Bureau of Labor Statistics (BLS), **Payscale.com
A bachelor's degree will be needed to work as a brand partnership manager. You could pursue a degree in fields like marketing, business, or another related area. Relevant coursework for this role may include topics like communication methods and technology, marketing, and consumer behavior.
You will need excellent communication skills to work as a brand partnership manager. This role is mainly customer-facing, so you must be able to represent the company and ensure clients' needs are met. You should have an ability to multi-task, especially when faced with multiple, competing client issues. In addition, you should also have excellent attention to detail in order to successfully manage all of your client relationships. As a brand partnership manager, you will also need strong analytical abilities. Client satisfaction is your primary focus, and you will need to identify ways a company can better reach their clients.
Career Outlook and Salary
PayScale.com lists a median annual wage of $77,956 for strategic partnership managers. The specific role of a brand partnership manager is not included in the U.S. Bureau of Labor Statistics (BLS) database. Instead, there is a general category for advertising, promotions, and marketing managers. Job growth for this category from 2018-2028 is anticipated to be faster than average at 8%.
You will need excellent communication skills and creativity in the role of a brand partnership manager. Similar careers to consider, such as a public relations specialist and a regional sales manager, also require these same skills.