Career Definition of a Brand Sales Manager
Brand sales managers help shape the corporate brand strategy and then ensure that brand message is integrated into the sales and promotional materials used by their company. Their goal is to guarantee that the company retains existing customers and expands their client base. They do this by establishing an effective brand message that will appeal to customers.
Brand sales managers coordinate with the sales team to make certain that the brand message is incorporated into their advertising materials. They monitor the company's promotional content to determine that it is used appropriately and effectively, including on-going review of social media posts or website content. They collaborate with graphic designers to help develop promotional materials, and they are also involved with setting specific sales targets. Their ultimate objective is to increase company profits by implementing an effective brand campaign in marketing and media materials. Their duties can also involve training staff, making presentations and developing strategies to address potential obstacles to company growth.
|Educational Requirements||Bachelor's degree|
|Job Skills||Communication Skills, ability to work as part of a team, analytical skills, multitasking, public speaking skills, ability to train others, leadership skills|
|Mean Salary (2016)*||$72,259|
|Job Outlook (2014-2024)**||9% (advertising, promotions, and marketing managers)|
Sources: *Glassdoor.com; **U.S. Bureau of Labor Statistics
In order to become a brand sales manager a bachelor's degree is typically required, as well as experience in marketing or a comparable field. Employers look for applicants who've studied marketing or related disciplines, such as public relations. Courses in advertising and communications may also be an asset.
Brand sales managers may juggle multiple projects and duties at the same time and should be capable of multitasking. They also work with other sales and marketing staff members, so they need to be good at working as an effective part of a team. These managers also need leadership and teaching skills to effectively train new staff in their department. Their duties can involve making presentations in public, so strong public speaking and oral communication skills are required. Written communication skills are also vital to the work they do when overseeing the development of sales and marketing content.
Career Outlook and Salary
According to Glassdoor.com, brand sales managers earned an average annual income of $72,259 in 2016. The U.S. Bureau of Labor Statistics (BLS) reported that there should be a 9% increase in job opportunities for advertising, promotions and marketing managers from 2014 to 2024. This career category encompasses brand sales managers because advertising, promotions, and marketing managers are involved with developing marketing materials, coordinating with sales staff and helping to develop the company's image through the information they present.
If being a brand sales manager sounds appealing, other careers involved with marketing, advertising and public relations may be of interest. The links provided here lead to more information about these related career options.