An online graduate degree in business analytics is a great way to prepare for a career in a business-focused data science/analytics role. Common programs include a Master of Science degree and a graduate certificate.
Is an Online Graduate Program in Business Analytics Right for Me?
Online graduate programs in business analytics are fast paced and center on using statistical analysis to produce conclusions that can be used to inform business decisions. Master's programs take up to two years to complete, while graduate certificate programs can last between 6 months and one year.
Graduate certificates are not considered degrees, however they are an efficient option to gain graduate-level education. Often, schools with both a graduate certificate and master's program allow students to carry over graduate certificate courses toward the degree. Here are some typical courses that are featured in these programs:
In marketing analytics courses, you'll learn modern tools to conduct research and produce statistical findings that will be used in business decision making. You'll learn how to use customer segmentation schemas and marketing mix optimization to pinpoint marketing issues and opportunities. These courses rely heavily on math and statistics.
These courses prepare you to utilize business analytics in managerial decision making. Topics include descriptive analytics, predictive analytics, prescriptive analytics, and decision-support tools. Statistical software is generally used. Students may have the opportunity to work with case studies and compute actual data to create real-world reports.
Enterprise Business Analytics
Most programs include an enterprise course but the content can vary from school to school. You'll be exposed to database management, business operations, and customer relationship management. Some programs will add a focus on risk management in enterprise analytics.
Schools will require statistical programming tools in different business analytics courses. Some programs will require R and Python as one of the first courses taken, while others will expect you to be prepared with basic proficiency upon application. Programs also generally make use of SAS programming.
Web analytics, text mining, data warehousing, and data mining software and algorithms are among the topics students may explore in courses related to data mining. Essentially, students learn techniques for finding patterns in large data sets. Students may learn to look at unstructured data, such as consumer text input on social media sites, and mine such data for business insights.
What You'll Need to Apply to an Online Business Analytics Degree Program
Online business analytics degree programs vary in their requirements. For graduate certificate programs, requirements typically consist of a bachelor's degree from an accredited university, a minimum 3.0 GPA, and strong GMAT/GRE test scores. Master's program have similar requirements, however they also usually require multiple professional letters of recommendation, a personal essay on why you are passionate about the field, and occasionally you'll be asked to participate in an interview. Some institutions will require working knowledge of at least one programming language.
Online business analytics programs are great if you enjoy statistical reasoning and like assisting with management-level decision making. The programs vary based on which program route you choose to take, but all typically rely heavily on statistics and data analysis.