Business Analytics Undergraduate Degree Programs

Dec 28, 2017

Business analytics majors learn to analyze big data to develop insights for businesses. This article looks at the nature of programs offering business analytics majors, common courses students take, admission requirements and career options for graduates.

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Overview of Bachelor's Degree in Business Analytics Programs

Students who pursue a degree in business analytics will learn how to gather, analyze, and interpret business data using computers and software applications. Processing information and using data to develop solutions to business problems, creating strategies to improve operations, and securing information are just some of the practical ways that individuals with business analytics degrees apply their skills and knowledge.

A degree in business analytics can prepare graduates to pursue business management opportunities, work in finance or become computer programmers. This is also an ideal field of study to prepare for pursuing a master's degree in business administration.

Admission Requirements for Business Analytics Programs

As a first step, students must be accepted by the college or university that offers business analytics. This requires a high school diploma or GED. High school transcripts, GPA, and SAT/ACT scores are considered.

Competitive business analytics programs may require minimum SAT/ACT scores, a minimum GPA across core high school courses, and reference letters. Some schools allow for a portfolio submission if these requirements aren't met. If a student is not directly admitted, they may be able to take a certain number of credits at the host institution and achieve a certain GPA to gain admission to the major.

Business Analytics Program Coursework

Programs in business analytics may vary based on their emphasis, but all students who study business analytics will be required to take introductory courses related to business practices, communications or writing, marketing and analytics.

Business Communications or Writing

Strong writing skills are important for the professions individuals with a business analytics degree typically pursue. In addition to creating resumes and cover letters, they must be able to produce professional reports summarizing their conclusions and recommendations. A foundational course in business communications or writing ensures that students develop their writing skills effectively. This is also important because it will prepare them to produce the written assignments required in their other courses.

Business Foundations

An introductory business course will ensure that students pursuing a business analytics major have a firm grasp of business terminology. They will also learn about how businesses operate both domestically and internationally. Students will be introduced to a range of business topics, such as production. They will also learn about conducting business online.


Effective marketing strategies can make a significant impact on the success of a product or business. Ineffective marketing strategies can lead to financial losses or even bankruptcy. Business analytics students will learn about the significance of marketing campaigns. They will also learn about what affects consumer choices. They will develop an understanding of how marketing plans can impact a business and learn about different marketing strategies.

Business Statistics

Students will be introduced to the mathematical theories and formulas that relate to statistical analysis in business. This includes algebraic equations and determining probability. The goal is to develop the foundation of how analytics can be used to solve specific problems and improve business operations or performance.

Business Analytics

Business analytics students can expect to take several courses in big data and business analytics. In these courses, specific topics like dimensional modeling, data mining, data warehousing, and cloud-based business solutions are explored. Students learn to use relevant software and work with business case studies to develop a professional skill set.

Business Law/Ethics

Business decisions are often affected by regulations or laws. Business analytics students who complete a course in business law or law and ethics will be introduced to some of the ethical issues that businesses must address when making decisions. These include environmental issues. They will also learn about applicable laws surrounding business contracts.

How to Choose a Bachelor's Degree in Business Analytics Program

It is possible to pursue a business analytics degree through online studies or to attend a college or university in person. Some students may be interested in online studies if they plan to work while pursuing their degree or if they are reluctant to move. The same courses may not be available through online studies, so individuals who are considering this degree option should carefully review the course options available to them so that they ensure they can take courses that specifically fit their areas of interest.

Some institutions offer business analytics as a co-major. It's also an option to pursue a bachelor's and master's degree in an accelerated joint program that allows students to earn both degrees in five years. Some programs place more emphasis on computer programming skills while other programs emphasize business skills.

Career Options with a Business Analytics Degree

Individuals who graduate with a degree in business analytics have many career options to choose from, including careers in the tech industry, business, finance and management. One position they qualify for is intelligence security analyst; these professionals earned $92,600 per year in 2016, according to the U.S. Bureau of Labor Statistics (BLS). The BLS indicated that from 2016 to 2026, intelligence security analysts should see jobs grow in their field by 28%. Other viable options for business analytics degree holders include:

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