Comparing Business Marketing to Business Management
While some overlap exists, business marketing and business management tend to have unique and differentiated foci. Business marketing focuses on promoting a company's brand, services and/or products to consumers. Business management involves the day-to-day running of a department or organization.
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Responsibilities of Business Marketing vs. Business Management
Business marketing and business management are vital to the successful running of a company. Both of these positions concern themselves with the smooth performance and profitability of the business. Marketing helps to advertise, promote and sell the services of the organization or the products they produce. Management makes sure departments run like a well-oiled machine, while providing employees with tools they need and ensuring the right workers are in the right positions.
Business marketing involves a variety of employees and agencies to create a campaign to promote a company's brand, services, and/or products. Marketing teams typically begin by conducting market research in order to identify the ideal consumer. Once that data are collected and analyzed, the team will develop ways to reach the consumer. Marketing often involves advertising campaigns as well outreach through public relations. Ongoing research is typically conducted in order to ensure the continued success of a campaign or to address areas for improvement.
Common tasks within business marketing include:
- Working with management to implement company goals
- Negotiating contracts with vendors
- Presenting advertising campaigns to team members or management
- Implementing campaigns over a variety of media
- Collecting data to understand a campaign's level of success
While business marketing addresses a company's promotion, business management encompasses a far broader scope. Whether managing an entire company or a department within that organization, business management aims to ensure smooth and efficient operations. Management typically oversees budgets; staffing; schedules; contracts; and adherence to the goals of the company, department and/or project. Effective management is essential to a company's success.
Common tasks within business management include:
- Overseeing the finances of the office or department
- Staffing an office or department
- Creating and/or changing workflows for success
- Running or holding meetings with employees and management
- Negotiating and/or approving contracts
Both business marketing and business management are vital to the continued success and growth of a company. However, there are other areas that are just as important to operations. Human resources managers find and ensure the proper training of staff, and financial managers ensure that a company, department or project stays on budget.