How do I get a Pay-Per-Click (PPC) marketing certification?


How do I get a Pay-Per-Click (PPC) marketing certification?

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A Pay-Per-Click (PPC) marketing certification helps to identify those individuals that are skilled and trained in digital marketing especially in Google Ads which is particularly useful as Google Ads makes up the bulk of online advertising. There are many very qualified online resources available to become trained and certified in PPC marketing. Google itself offers free online courses that allow you to earn a certification badge once you successfully pass the exam. There are also national marketing organizations, such as the AMA (American Marketing Association) that offer a Digital Marketing Pro program which includes PPC training with Google Ads. Finally, the Digital Marketing Institute offers a number of certification courses that are widely recognized as best-in-class programs for digital marketers. Most of the online certification courses will take approximately 30 hours to complete. For more information on the specifics of PPC strategy, check out this article Pay Per Click (PPC) Advertising: Definition & Strategy

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