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Is fashion marketing a good career?

Question:

Is fashion marketing a good career?

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Answer:

The fashion global industry is worth $2.5 trillion, and it is expected to fare well in the upcoming years. This makes fashion marketing a promising career. Fashion marketing managers are concerned with advertising and promoting fashion items to generate interest. They work closely with fashion designers, and research the preferences of their target customers to create marketing campaigns and present their products in a way that resonates enough to inspire customers to buy. They satisfy the needs and desires of their customers through staying up-to-date on the latest trends to keep up with consumer demands. They try to balance the creative side of fashion, and focus on the business side which ensures sales and profits. Thus, if one seeks to break in the fashion industry, fashion marketing is a good career to start.

For more information about fashion marketing, check out this article: Fashion Marketing Manager: Job Description, Duties and Requirements.

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