What is a customer associate?


What is a customer associate?

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A general term for front-line workers who interact with potential shoppers and other consumers, customer associates are employees that have one main goal and duty: assist all customers to the best of their ability. Also sometimes referred to as customer-service representatives (title varies based on employer and location), individuals in these roles must possess certain qualities and skills when working with important customers or clients. Such desirable characteristics include:

  • excellent communication skills
  • able to work in sometimes stressful situations
  • able to multi-task
  • ability to resolve conflict peacefully
  • have a warm, approachable disposition
  • have a positive attitude
  • handle any issue with grace and professionalism

Although customer-service associates help to establish working, professional relationships with the customers, they are often paid modest wages. However, current customer-based workers can easily move up the ranks within their respective organization if they demonstrate a strong work ethic, leadership skills and qualities, punctuality, etc., so many individuals first entering the workforce often start as customer associates, gain more experience (and possibly more education), and receive promotions.

For more information about customer associates' responsibilities and median salary (as of 2018), check out this article.

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