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Why would one earn an MBA in Marketing after civil engineering?

Question:

Why would one earn an MBA in Marketing after civil engineering?

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Answer:

By completing a Master of Business Administration (MBA) in Marketing, a civil engineer is able to transition into a career in marketing which pays more and has better career prospects. One of the possible career options is to become a marketing manager with the responsibility to plan programs to generate interest in products or services. Other duties include to estimate the demand for products and services that an organization and its competitors offer, and to identify potential markets for the organization's products.

According to the U.S. Bureau of Labor Statistics (BLS), the median annual wage for civil engineers was $87,060 in May 2019, but opportunities for advancement are limited since employment of architectural and engineering managers is projected to grow 3 percent from 2018 to 2028, leading to 5,400 new jobs. Thus, by completing an MBA in Marketing, a civil engineer can become a marketing manager with career prospects projected to grow 8 percent from 2018 to 2028, leading to 20,900 new jobs and a median pay of $136,850 in May 2019.

For more information about an MBA in Marketing, check out this article: Master of Business Administration (MBA): Marketing Degree Overview

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