Careers in Culture and Communication
Culture and communication often overlap, as shown by the large number of careers that fall within both of these fields. For individuals who are interested in working in a career that involves both culture and communication, they have a number of options available to them. We will explore five of these careers in greater detail below.
|Job Title||Median Salary (2016)*||Job Growth (2016-2026)*|
|Writers and Authors||$61,240||8%|
|Reporters, Correspondents, and Broadcast News Analysts||$38,870||-10%|
|Public Relations Specialists||$58,020||9%|
|Market Research Analysts||$62,560||23%|
Source: *U.S. Bureau of Labor Statistics
Information About Careers in Culture and Communication
Writers and authors communicate through the written word in the form of fiction and non-fiction books, articles in magazines and newspapers, and blogs to name a few of the most popular mediums. Their writing is often a reflection of current culture, as a novelist may write a book as a commentary on a social phenomenon or problem, and journalists write articles to inform the public on various cultural, political and other news-worthy events. To become a writer or author, having a bachelor's degree in a field like English, communications or journalism is often helpful.
Reporter, Correspondent, & Broadcast News Analyst
As a reporter, correspondent, or broadcast news analyst, you will typically be employed by some type of news organization and will often work in television or radio. These professionals are responsible for reporting local, national, and international news to the public, sometimes in prerecorded segments, but also in real-time during live broadcasts. Reporters and correspondents usually present the news in a factual manner, while broadcast news analysts are often experts in a particular area, like culture and the arts, and may be brought on a show to share their opinion, expertise, and analysis. To become a reporter, correspondent, or broadcast news analyst, having a background in a field like broadcast journalism or communications is generally recommended.
An anthropologist is a sort of culture and communications scientist, as they are responsible for studying human behavior and development over time and across many different cultures. While some anthropologists may focus on cultures and peoples of the past, other anthropologists are concerned with current culture and may be employed by different businesses to study human habits in the form of market research through interviews and observation. To become an anthropologist, you will typically need at least a master's degree, if not a doctoral degree in anthropology.
Public Relations Specialist
A public relations specialist is responsible for helping a business or organization develop, as well as maintain, a positive public image. Their job involves a heavy communication element, as they must often write press releases and may act as an official representative of the organization to the media. PR specialists also have to be in-touch with shifts in culture, as they play a role in determining what kind of advertising campaigns to pursue and are in charge of monitoring their organization's social media presence. To become a public relations specialist, having a bachelor's degree in in a field like public relations or communications is typically required.
Market Research Analyst
As a market research analyst, you will work on the behalf of companies and organizations gathering data from the public to determine their opinions on a company's products, their buying habits, and general trends in the market. Market research analysts study consumer habits by communicating with them through surveys, interviews, and questionnaires. Because consumer culture can change quickly, market research analysts are in charge of staying on top of these changing trends. To become a market research analyst, you will usually need a bachelor's degree in a field like market research, though some more advanced and research-oriented positions may require a master's degree.