Careers in Social Networking

People interested in social networking will find there are a variety of career options. Find out more details on the educational requirements and key job duties for several positions.

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Career Options for Careers in Social Networking

From Facebook to Twitter, social networking offers a whole new field of career options for tech-savvy individuals. Positions range from digital content managers to social media strategists. The five positions highlighted below are just a few of the options in this emerging field.

Job Title Median Annual Pay (2018)* Job Growth (2016-2026)*
Director of Social Media $70,413 10% (Marketing Managers)
Brand Manager $70,871 (2017) 6% (Advertising & Promotions Managers)
Digital Content Manager $55,752 (2017) 8% (Advertising, Marketing, Promotions, Public Relations & Sales Managers)
Online Community Manager $48,947 8% (Advertising, Marketing, Promotions, Public Relations & Sales Managers)
Social Media Strategist $50,764 10% (Marketing Managers)

Sources: *PayScale, **U.S. Bureau of Labor Statistics (BLS)

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Career Information for Careers in Social Networking

Director of Social Media

A director of social media is responsible for overseeing all of an organization's social networking efforts. They work with multiple social media platforms, including Instagram, Snapchat, LinkedIn, and Facebook. Job duties may include developing and implementing promotions and media campaigns, evaluating strategic goals and selecting the appropriate platforms to meet those goals, and collaborating with brand strategists to implement performance driven campaigns. Directors of social media will need a bachelor's degree in marketing, communications, or business management.

Brand Manager

A brand manager specializes in promoting an organization's identity via social networking. Job responsibilities may include creating blogs for an organization's website and posting daily updates to Facebook. Brand managers may work for a variety of organizations, including media services groups. Educational requirements for this career vary, but individuals will need strong communication and analytical skills. Interested individuals can join a professional organization like The Association of International Product Marketing and Management (AIPMM), which offers the Certified Brand Manager credential.

Digital Content Manager

A digital content manager ensures an organization's digital identity is streamlined across social networking platforms. Job responsibilities can involve assisting with content development, creating a digital schedule that outlines social media posts, and serving as the administrator for employee access levels and optimizing web content. Digital content managers can work for national corporations and will need a bachelor's degree in marketing, digital media, public relations, or communications.

Online Community Manager

An online community manager specializes in overseeing social networking groups. The primary focus is to leverage these communities to help an organization meet its strategic goals. Job duties may include engaging with community members via various social media platforms, creating marketing materials in collaboration with creative personnel, and providing input on social networking strategies. Online community manager positions have varied educational requirements, but individuals will need excellent writing skills.

Social Media Strategist

A social media strategist implements an organization's marketing campaigns via social networking. The primary focus is to create brand recognition for an organization. This career usually requires a bachelor's degree. Job responsibilities can involve working with organizational management to develop campaigns, posting blog content on platforms like Facebook and Google+, and utilizing digital analytics to assess effectiveness of campaigns. Individuals can further develop their skills by obtaining the Social Media Strategist Certification offered by the National Institute for Social Media.

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