Careers Involving Content Analysis

Are you a big fan of research and love the idea of converting one type of data into another form? A new career that involves the practice of content analysis might be waiting for you!

Career Options Involving Content Analysis

Content analysis is a specific type of research method that transforms qualitative data into its quantitative counterpart. A wide variety of positions that involve research and results presentations can incorporate this process into their job descriptions. Take a look at the careers below and see if you find a new calling for a job that involves content analysis!

Job Title Median Salary (2016)* Job Growth (2014-2024)*
Sociologist $79,750 1% decline
Survey Researcher $54,470 12%
Psychologist $75,230 19%
Anthropologist and Archaeologist $63,190 4%
Postsecondary Teacher $75,430 13%
Political Scientist $114,290 2% decline

Source: *U.S. Bureau of Labor Statistics

Career Information for Jobs Involving Content Analysis


Sociologists are responsible for the study of cultures and human behavior in groups. They conduct research and eventually present their findings on an issue to other scientists. Sociologists might use content analysis when looking at propaganda or other types of communication created by various cultures. A majority of sociology careers require a master's degree or a Ph.D., but those in public policy or social services may be available with a bachelor's.

Survey Researcher

After designing and conducting surveys on a number of different topics, such as market trends or political opinions, survey researchers analyze data with several different programs and techniques to produce statistical information that can be presented to clients or their superiors. They can use content analysis to group oral responses to survey questions into specific categories that can be analyzed statistically. A bachelor's degree might be usable for an entry-level position, but most research careers require at least a master's degree.


While psychologists focus on patient treatment and therapy, they can also work in research and theory, utilizing their own findings and combining them with existing data to contribute the results of new content analysis to the psychology field. This can involve quantifying the content of patient responses to questions, children's drawings or even dreams. A master's degree is the required minimum for some psychology jobs, but a doctoral degree is a much more common requirement.

Anthropologist and Archaeologist

Anthropologists and archaeologists create new methods of data collection and records management for use with their research. Anthropologists focus on the historical development of cultures as well as current issues in different areas of the world, while archaeologists focus their studies on cultures from the past in the form of excavations and underwater discoveries. Both careers might utilize content analysis to examine behavioral responses to methods of communication. Although work can be found as an assistant with a bachelor's degree, aspiring anthropologists and archaeologists should earn a master's or Ph.D.

Postsecondary Teacher

At the college and university level, teachers lecture on their area of expertise in addition to analyzing assignments and exams submitted by students to determine an appropriate grade. Furthermore, professors perform their own research and submit their work to peer-reviewed journals as well as academic conferences and might use content analysis as part of the research process. A minimum of a master's degree is needed to teach at the postsecondary level, but any position involving research or full tenure requires a doctoral degree.

Political Scientist

Political scientists use their research skills to study how political systems work. This might entail analyzing data from elections and public opinion surveys and converting their results into usable reports that can help to predict future trends in politics and popular political opinion. They could also use content analysis to research the different methods of communication in various countries with alternative political processes. Often, political scientists go on to teach in high schools or colleges and universities. A master's degree or a doctorate in the field is needed for a career as a political scientist.

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