Comparing Chief Commercial Officers to Chief Marketing Officers
These professionals differ slightly in their focuses, as chief commercial officers are in charge of sales teams, while chief marketing officers are more interested in building a company's reputation through advertising. Readers will also see the comparisons between the educational degrees and career growths for these executives, as well as the difference between their salaries.
|Job Title||Educational Requirements||Median Salary (2017)*||Job Growth (2016-2026)**|
|Chief Commercial Officers||Bachelor's Degree||$225,178||8% (Top Executives)|
|Chief Marketing Officers||Bachelor's Degree||$168,700||8% (Top Executives)|
Sources: *PayScale, **U.S. Bureau of Labor Statistics
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Responsibilities of Chief Commercial Officers vs. Chief Marketing Officers
Both of these professionals are essential in driving sales and increasing an organization's revenue. Chief commercial officers deal with more traditional sales strategies, including making lasting connections with clients. Chief marketing officers, however, attempt to find new ways to advertise, not just products, but the company itself. Both may contact potential clients to gain market knowledge, as well as determine which features customers are seeking in new products.
Chief Commercial Officers
Chief commercial officers generate sales by developing cutting-edge strategies and procedures. To build relationships with clients, they may supervise customer support teams in order to assist in resolving their concerns. Regular contact with potential customers help chief commercial officers find new markets based on gaps left by the competition. Additionally, they could work with design and development teams to determine the features of the product to use as selling points. Maintaining the company brand throughout the development and marketing of new products is also a responsibility for these professionals.
Job responsibilities of a chief commercial officer include:
- Hiring new sales and marketing teams
- Assessing the sales teams and their ability to meet sales growth targets
- Leading the launch of a new product or service
- Analyzing customer satisfaction surveys and other feedback
Chief Marketing Officers
Chief marketing officers strive to understand how consumers shop, including how they find reviews for a product and decide what to buy. Then, they can create procedures, including scanning a barcode or searching for a product online, to bring a great customer experience that is as consistent as the company's brand. These executives also manage the company's product reputation, especially on the Internet. This allows them to create an online presence for company. All of this hinges on the chief marketing officer's ability to embrace ecommerce and the possibilities for distributing the products to a global market.
Job responsibilities of a chief marketing officer include:
- Developing market research to learn about gaps new products could fill
- Studying customer analytics to determine how to better market a product
- Creating a visual map of the customer's interactions with the company and its products
- Educating stakeholders on the company's brand and how it is being affected by marketing
Because you are curious about a career as a chief commercial officer, it may be beneficial to research a future as a market research analyst, because both determine what customers will respond to. Additionally, if you're interested in a career as a chief marketing officer, you could also look into a position as a marketing manager, since both work to build advertising campaigns.