Career Definition of a Chief Creative Officer
Chief creative officer is an executive position that is responsible for communicating and coordinating with a company or organization's other creative leaders. They are involved with leading staff in the development of the artistic aspects of material that can be used to help promote products or establish and develop their company's brand. This material can be for television, the Internet or other media sources. Working closely with leaders of various departments, chief creative officers are ultimately responsible for all the design choices that go into a project, including logos, webdesign and graphics. They have to be able to develop appropriate budgets for projects and stay on budget. One example of the type of content they may be involved in developing includes commercials.
They do more than produce ads, however. Their focus includes the company's image and they help develop the narrative that their company wants to tell. They may also use podcasts and other types of media platforms. Chief creative officers do not strictly work as part of marketing teams; they may work for organizations where they help promote certain values. They are therefore not always specifically focused on selling something to consumers but may also be focused on presenting a belief or narrative that they want people to support or adopt. Their objective is to combine practical and creative skills to effectively present their message.
|Educational Requirements||Bachelor's degree|
|Job Skills||Creativity, management skills, communication skills, production experience, problem-solving skills, time management skills, mathematical and budgeting skills, organizational skills|
|Median Salary (2017)*||$152,651|
|Job Outlook (2014-2024)**||6% (for all top executives)|
Sources: *PayScale.com; **U.S. Bureau of Labor Statistics
Practical experience in marketing can be crucial when employers are considering applicants for the role of chief creative officer. Many employers seeking applicants for this role will expect them to have at least a bachelor's degree in a relevant subject, such as marketing or communications, as well as five or more years of employment in marketing or advertising. Production experience is an asset, and those interested in a career as a chief creative officer may also want to take courses in the visual arts and business.
Chief creative officers need to be effective leaders and capable of managing projects and staff in order to meet goals. They need to have strong creative talents in order to help develop effective marketing and branding materials. Communication skills are essential since they need to be able to work with staff teams and write out proposals for content they are developing. Their work also involves preparing budgets for projects so they need mathematical and budgeting skills in order to keep projects from exceeding expected costs. Problem-solving skills can help them work around issues with content development to make their material more effective and they need time management skills in order to deliver material on time.
Career Outlook and Salary
Although the U.S. Bureau of Labor Statistics (BLS) does not have a listing specifically for chief creative officers, PayScale.com does report income for this profession. In 2017 the median annual salary for chief creative officers, according to PayScale.com, was $152,651. The BLS listing for top executives encompasses chief creative officers, and the agency reported that from 2014 to 2024 they expected this occupational group to see a job growth rate of 6%, which is average growth compared to all jobs.
Since practical experience in related fields is typically required to begin a career as a chief creative officer, those who are interested in this profession may want to start off by gaining experience as a digital media specialist, a brand manager, a copywriter or a media production specialist. Learn more about these occupations and how they can help prepare you for a career as a chief creative officer by reading the articles linked below.