Career Definition of a Chief Digital Officer
A chief digital officer specializes in creating and implementing an organization's overall digital strategy. The primary focus is to enhance the relationship between data and customers. They can work for a variety of organizations, including law firms and professional services firms. Chief digital officers usually work full-time in an office environment.
Specific job responsibilities for a chief digital officer may vary depending on the type of organization; however, a primary job responsibility is to utilize digital tools to enhance the customer experience. General job responsibilities can include fostering acceptance of an organization's digital strategy, promoting an organization's online presence through sites like Google or social media applications, and overseeing lead generation activities designed to increase profits. Chief digital officers can conduct client presentations on enterprise technology platforms, such as collaboration and commerce. They may ensure field staff members are well-trained in customer interactions. Chief digital officers may also collaborate with executive management on developing a streamlined approach for organizational growth and overall business strategy.
|Educational Requirements||Bachelor's degree|
|Job Skills||Excellent technical skills, project management abilities, strong communication skills, and analytical abilities|
|Median Salary (2017)*||$200,000|
|Job Outlook (2014-2024)**||15% (computer and information systems managers)|
Sources:*PayScale.com,**U.S. Bureau of Labor Statistics
Individuals will need a bachelor's degree in computer science or a related field to work as a chief digital officer, with some employers preferring a master's degree. Relevant technology, architecting, or content platform work experience may be beneficial. Interested individuals can pursue membership in a professional organization, such as the Data and Marketing Association. The organization focuses on promoting customer engagement by utilizing data-driven marketing strategies.
Excellent technical skills are essential for chief digital officers, as they are responsible for creating an organization's online presence through web-based marketing and mobile or social applications. Relevant technical knowledge or experience may include AR/VR, sensors/beacons, HTML 5, CMS, and cloud technology like Heroku or AWS. Chief digital officers should have strong project management abilities in order to oversee project teams. Strong communication skills are needed to interact with team members, executive management, and clients. Chief digital officers should have analytical skills in order to develop effective strategies, determine project risks, and plan product development.
Career Outlook and Salary
The U.S. Bureau of Labor Statistics (BLS) does not collect information on chief digital officers; however, they predicted 15% growth for the category of computer and information systems managers, which includes chief technology officers, during 2014-2024, which is much faster than average for all occupations. In October 2017, PayScale.com reported a median annual salary of $200,000 for chief digital officers.
Individuals considering a career as a chief digital officer might also be interested in one of the related careers profiled below. They offer candidates the opportunity to utilize their skills in other management positions.