Career Definition of Content Executives
Content executives oversee the creation and implementation of organizational communications for products or services. Their areas of focus may include public relations, marketing communications, or technical writing. Content executives typically work full-time in an office environment and can work for media agencies and educational products companies.
Specific job duties for content executives will vary depending on their industry. A primary job responsibility is to direct the flow of external and internal information, including communications with key stakeholders. Other job duties may include developing unique messages to meet consumer needs and achieve sales goals, disseminating content via social media platforms, and utilizing information on competitors to improve content for products or services.
|Educational Requirements||Bachelor's degree|
|Job Skills||Excellent communication skills, strong analytical abilities, effective project management skills, and strong technical abilities|
|Median Salary (2017)*||$54,867 (Content Manager)|
|Job Outlook (2016-2026)**||9% (Advertising, Promotions & Marketing Managers)|
Sources: *PayScale, **U.S. Bureau of Labor Statistics
Individuals will need a bachelor's degree in a discipline like marketing, journalism, or communication, with some employers preferring a master's degree. Relevant experience in creating content tailored to specific audiences will be beneficial. Individuals can obtain membership in an industry organization, such as the Content Marketing Institute, to further develop their skills. The organization offers members online educational courses.
Excellent communication skills are the most vital asset for content executives. They are responsible for developing a wide range of material, from social media campaigns to graphic design layouts. Content executives should have strong analytical abilities in order to evaluate an organization's customers and create material designed to meet business goals. They should also have effective project management skills in order to successfully oversee multiple initiatives. Content executives should have strong technical abilities, such as graphic design skills.
Career Outlook and Salary
The U.S. Bureau of Labor Statistics (BLS) does not report statistics on content executives; however, they estimated a 9% job growth for advertising, promotions, and marketing managers during 2016-2026. This growth is as fast as average for all occupations. In December 2017, PayScale reported a median annual salary of $54,867 for content managers.
People considering a career as a content executive may be interested in one of the below related careers. There are several options, including editorial and public relations positions.