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Career Definition of a Content Marketing Manager
Content marketing managers are responsible for creating and implementing an organization's overall marketing strategy. Most content marketing managers work full-time in an office setting, but can travel to meet with clients or vendors. They may work in a variety of industries, including marketing and consulting agencies, manufacturing companies, or technical firms.
Specific job responsibilities for content marketing managers can vary based on the type of organization. General job duties can include collaborating with social media managers to streamline message delivery across various mediums, analyzing website traffic, implementing ways to optimize website performance, and creating videos, articles, and images. Content marketing managers may provide other internal teams with recommendations on best practices. Other job duties may include designing and distributing organizational newsletters, creating and updating a calendar that includes important project deadlines, and assisting vendors or distributors with creating content for their company websites.
|Educational Requirements||Bachelor's degree|
|Job Skills||Creativity, excellent interpersonal skills, project management, and attention to detail|
|Median Salary (2017)*||$64,812|
|Job Outlook (2014-2024)**||9% (Marketing managers)|
Sources: *PayScale.com,**U.S. Bureau of Labor Statistics
Prospective content marketing managers will need a bachelor's degree in marketing, communications, or a related field. Relevant coursework for this position includes statistics, management, and economics, which will be beneficial for analyzing website traffic and overseeing marketing projects. Individuals can pursue membership in professional organizations like the Content Marketing Association, which provides training resources and exposure for new organizations looking to enter the field.
Creativity is one of the most essential skills for a content marketing manager, as they specialize in communicating an organization's brand and image across various platforms. Excellent interpersonal skills are also essential, since content marketing managers interact with internal personnel, such as product managers or graphic designers, and external clients. Content marketing managers should have strong project management skills in order to oversee projects and direct personnel. They will need excellent attention to detail to perform various tasks, such as proofreading, monitoring budgets, and ensuring images and content descriptions comply with corporate and legal standards.
Career Outlook and Salary
The U.S. Bureau of Labor Statistics (BLS) does not collect information on content marketing managers; however, they reported a 9% growth for the category of marketing manager during 2014-2024, which is faster than average for all occupations. This solid job growth is because marketing managers are an integral part of ensuring an organization's continued success, including financial performance and expanding their market share. Due to marketing managers' essential roles, organizations are more likely to retain marketing managers over other types of managers. In September 2017, PayScale reported a median annual salary of $64,812 for content marketing managers.
Individuals considering a career as a content marketing manager might also be interested in one of the related careers profiled below. They offer candidates the opportunity to utilize their skills in other creative positions.