Career Definition of a Content Marketing Strategist
Content marketing strategists specialize in creating a plan based on an organization's goals and the needs of the desired audience. Most content marketing strategists work full-time in an office setting, but can travel to meet with clients. They can manage other employees or contract personnel.
Job responsibilities for content marketing strategists can vary depending on their specific role within an organization, especially if they are working with clients. General job duties may include performing a content audit of websites and social media accounts, creating and updating a shared editorial calendar, and managing budgets. Content marketing strategists may create content on their own or in collaboration with a graphic designer or writer. They develop promotional strategies for clients and utilize a variety of mediums to deliver the message, including social media and email marketing.
|Educational Requirements||Bachelor's degree|
|Job Skills||Creativity, strong technical skills, excellent communication skills, strong organizational skills, and analytical skills|
|Median Salary (2020)*||$50,980|
|Job Outlook (2018-2028)**||8% (Advertising, promotions, and marketing managers)|
Sources: *PayScale, **U.S. Bureau of Labor Statistics
Prospective candidates in the field will need a bachelor's degree in marketing, communications, or a related field. Content marketing strategists should have a strong educational foundation in market research, consumer behavior, and communication methods and technology. Those in the field can pursue membership in professional organizations like the American Marketing Association, which offers members training and other resources.
Creativity is one of the most essential skills for content marketing strategists, as their primary function is to develop new and engaging material for their organization or clients. Content marketing strategists must have strong technical skills, which can include HTML and CSS, Google Analytics, Photoshop, and search engine optimization. Experience with programming or web development can be helpful, as it gives candidates a better understanding of the website data they are analyzing. Content marketing strategists should have excellent communication skills, since they will be collaborating with other teams or interacting with clients. They will need strong organizational skills in order to manage multiple projects at once. Content marketing strategists will also need analytical skills in order to examine data they collect and develop effective content.
Career and Salary Outlook
The U.S. Bureau of Labor Statistics does not collect employment information specific to content marketing strategists; however, they report an 8% growth in employment opportunities for the category of advertising, promotions, and marketing managers between 2018 and 2028, which is faster than average for all occupations. In May 2020, PayScale reported a median annual wage of $50,980 for content marketing strategists.
Those considering a career as a content marketing strategist may be interested in one of the below related careers. They offer prospective candidates the opportunity to utilize their marketing and creative skills.