Career Definition of a Content Strategist
Content strategists focus on developing material that will convey a specific message. In many cases, content strategists work for companies and are part of the marketing team that establishes the brand and helps shape public perception about the company. They work as part of a larger team that may include brand officers and marketing managers. Content strategists may be responsible for promoting specific products and publishing optimized content on the internet that will be picked up by search engines. The written content must be carefully crafted in order to grab the public's attention and influence public perception.
|Educational Requirements||Bachelor's degree|
|Job Skills||Familiarity with social media platforms, excellent written communication skills, editing skills, strong organizational skills, attention to detail|
|Median Salary (2017)*||$59,530|
Content strategists are typically required to have a bachelor's degree. While some employers may prioritize those who have completed a major in English, other employers may prefer applicants who have studied communications, journalism or marketing. Since many content strategists publish material on the internet, it may be beneficial if they've taken courses related to online marketing.
Since content strategists help influence the way that a company or product is viewed by the public, they need to have good marketing skills and strong written communication skills. They must be comfortable with online publishing platforms and social media sites and able to work within the guidelines of those sites. Since they may be responsible for dispensing information about a number of products or topics on several different sites, they need to be organized, efficient and capable of working independently to complete tasks. The ability to pay close attention to detail is also very important since the word choices they make can have a significant impact on the message they're creating.
Career and Salary Outlook
The U.S. Bureau of Labor Statistics doesn't provide employment statistics specifically for content strategists. However, it definitely appears that these professionals have become more in demand in recent years. According to a 2015 article from Marketing Land, job ads related to content marketing or strategy increased 350% on the job search site Indeed during the 2011-2015 time period. PayScale.com reported that, as of 2017, content strategists enjoyed a median annual salary of $59,530.
There are a lot of careers that share some common duties with those of a content strategist. A list of links to articles about some of these careers is provided here. Content marketing strategists specifically focus on marketing information that's presented online, while public relations managers may also write speeches or press releases that are distributed in print. Social media copywriters focus on producing advertisements that are distributed through social media sites.