Career Growth Opportunities for Content Writers
Content writers work in a range of industries to produce well-researched and clearly written information for customers and partners. Content writers should be able to adjust their writing for a range of audiences. After working as a content writer, some individuals may wish to advance their careers. They might consider growing their range of writing and editing abilities by working as an editor, technical writer or creative director, or they may wish to move into a role where their writing skills help them advance, such as a social media strategist or fundraiser. Some information on these roles is presented below.
|Job Title||Median Salary||Job Growth (2016-2026)*||Education or Experience|
|Social Media Strategist||$50,840 (2018)**||9% (public relations specialists)||Bachelor's degree|
|Fundraiser||$55,640 (2017)*||15%||Bachelor's degree|
|Editor||$58,770 (2017)*||-1%||Bachelor's degree|
|Technical Writer||$70,930 (2017)*||11%||Bachelor's degree|
|Creative Director||$86,273 (2018)**||5% (art directors)||Bachelor's degree|
Sources: *U.S. Bureau of Labor Statistics (BLS), **PayScale.com
Find schools that offer these popular programs
- Creative Writing, General
Social Media Strategist
Content writers must have the ability to tailor their writing for various platforms. One option for writers looking to further their careers is work as social media strategists. These professionals are familiar with a range of social media platforms, including Instagram and Facebook, and develop promotional strategies and advertisements utilizing these tools. Social media strategists may communicate directly with potential customers through the platforms to answer questions or comments regarding products. Social media strategists must be able to analyze information regarding the success of the promotional strategies used. Typically, a bachelor's degree and experience with social media is expected for this type of position.
Content writers must be able to develop a compelling pitch within their stories. Some writers may wish to use this skill working for a non-profit organization as a fundraiser. Professional fundraisers must be able to communicate and raise awareness of the importance of the organization's work. Fundraisers plan various types of affairs that raise money for organizations. They also solicit individual potential donors to offer financial gifts and ensure that all such gifts comply with financial regulations. A bachelor's degree is expected for work as a fundraiser.
Content writers have extensive experience in developing content for publications. Those that want to advance this skill might consider becoming an editor. Editors ensure that content is factually correct and free from grammatical errors. They work with writers to better develop content and ensure that it meets publication guidelines. Some editors may be responsible for hiring writers or freelancers. Editors typically have a bachelor's degree and experience as a writer or journalist.
Some content writers may have developed a skill in communicating complex information to a general audience. These professionals might advance their careers by becoming technical writers. Technical writers develop print and online information to support customers of a product in its use, such as instruction manuals and FAQ pages. Some of this information may be presented through visual means, such as graphs or charts. Technical writers ensure that the information is the same, regardless of the platform where it is presented. Technical writers typically have a bachelor's degree and knowledge of scientific or content areas.
Some writers may want to move into positions overseeing other professionals as creative directors. Creative directors lead teams that develop various types of creative work. They develop ideas and oversee the team that is tasked with the various aspects of developing a project. Creative directors must be familiar with the entire scope of developing a creative project. They typically hold bachelor's degrees and have industry-specific experience.