Career Definition of a Corporate Marketing Manager
A corporate marketing manager is responsible for creating and implementing various marketing programs and campaigns while also assessing the demand for new products. Marketing managers usually work full-time in an office environment, with some working more than the traditional forty-hour week. Marketing managers may travel to meet with clients or vendors.
Corporate marketing managers are part of the creative force in an organization. Job responsibilities can include collaborating with advertising personnel to promote products, analyzing the financial impact of product creation, and working with product development personnel on aspects like color, packaging, or design. Marketing managers also collaborate with an organization's legal team when dealing with issues like copyright infringement. They can oversee daily operations, including hiring and training of new marketing personnel, and may also interact with vendors to negotiate contracts and provide recommendations for making products more eco-friendly or sustainable. They may also serve as consultants to other organizations looking to improve sales and buying strategies.
|Educational Requirements||Bachelor's degree|
|Job Skills||Creativity, interpersonal skills, analytical skills, and organization|
|Median Salary (2016)*||$131,180|
|Job Outlook (2014-2024)*||9%|
Source: *U.S. Bureau of Labor Statistics
Prospective corporate marketing managers will need to complete a bachelor's degree program. A background in an area like finance, management or statistics is desirable. Computer science coursework could be particularly helpful due to the importance of digital advertising in this field and the need to analyze online traffic. Individuals can also pursue membership in professional organizations like the Marketing Management Association, which offers training and networking opportunities to members.
Creativity is one of the most important skills for corporate marketing managers, as they need to design new and innovative concepts for marketing the products and services their company offers. They also need excellent interpersonal skills, since they collaborate with internal personnel, such as advertising managers, and interact with clients. In order to create effective marketing strategies, corporate marketing managers must use their analytical skills to examine website data and the latest trends. They must have strong organizational skills as well so they can manage personnel and stay within their organization's or clients' budgets.
Career Outlook and Salary
The U.S. Bureau of Labor Statistics (BLS) reports a 9% growth in employment opportunities for marketing managers during the 2014-2024 decade, which is faster than average for all occupations. This demand is due in large part to the role marketing managers play in generating a company's revenue. The BLS reported a median annual wage of $131,180 for marketing managers as of May 2016.
Individuals considering a career as a corporate marketing manager might also be interested in one of the related careers profiled below. They offer candidates the opportunity to utilize their creativity in other marketing or advertising positions.