Creative Producer Vs Creative Director

Every great project starts with an idea. Whether the end product is a film or a marketing campaign, a creative someone must come up with an idea they believe in. This article compares two such careers and gives you some vital information on both.

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Comparing Creative Producers to Creative Directors

Creative producers working in film are vital to the early production process in such things as script choice, rewrites and director collaborations. Creative directors may work in film, but they also might work in any field that would require them to lead artistic teams in the creation of a visual concept. Below we compare two of these professionals and look at some vital information.

Job Title Education Requirements Median Salary* (2017) Job Growth** (2014-2024)
Creative Producer Bachelor's degree $54,911 9% (for producers and directors)
Creative Director Bachelor's degree $86,063 2% (for art directors)

Sources: *, **U.S. Bureau of Labor Statistics

Find schools that offer these popular programs

  • Cinematography and Film Production
  • Film and Cinema Studies
  • Photography

Responsibilities of Creative Producers vs. Creative Directors

Creative producers may work independently on a film or with a studio. These producers find scripts they wish to see produced. They work with literary agents of screenwriters to seek out a suitable project, find a producer to work with and hire a director. Creative directors are versatile artists and visionaries working in a variety of arenas including fashion, illustration, animation, film and more. They take an idea to their team, conceptualize it and make it real.

Creative Producers

Creative producers will be found at the forefront of any film production. Many creative producers work independently and work with independent writers, producers and directors. They normally start with a script they believe in and then sell the idea of the film to a producer who can help with financing and distribution connections. Creative producers help with the choice of directors and then collaborate on the hiring of actors and crew.

Job responsibilities of a creative producer include:

  • Develop with writers a script idea that can be produced into film
  • Work very closely with a writer or writers to polish or rewrite a script
  • Hire a director and work with him or her to strategize bringing the film to life
  • Negotiate the hiring of talent in front of and behind the cameras
  • Negotiate showings in festivals and competitions

Creative Directors

Creative directors will have an art background. They concern themselves with all aspects of a project for a client to produce visual displays that cause a viewer to take some kind of action. Creative directors can be found working for an advertising firm or a public relations company. They might even work directly for a film studio in charge of a team creating sets, designing backdrops or producing costumes.

Job responsibilities of a creative director include:

  • Serve as a liaison between upper management and artistic team from concept through final production
  • Represent the team with clients and make presentations when appropriate
  • Negotiate fees based on budgetary restraints
  • Take charge in the hiring of professional talent like actors, singers, and voice over personnel
  • Stay current with the latest trends in publishing, advertising, marketing and internet techniques

Related Careers

Instead of working in film, those interested in creative producing may be interested in producing music and collaborating with artists, musicians and engineers. Individuals who lean towards creative directing might want to work as graphic designers in front of a computer monitor to design the latest video games using the most current digital software.

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