What Is a CRM Application Administrator?
CRM stands for customer relationship management. It is typically a computer system that is used for contact management, sales management, productivity, and many other ways of analyzing interactions with customers and potential customers.
A CRM application administrator creates, maintains, and updates an organization's CRM interface, making it efficient for employees to use. They are also responsible for training employees on the CRM software, troubleshooting software problems, discussing software updates with management, and preparing budgets for CRM operations. Depending on the size of the business, a CRM administrator will have various responsibilities. As the business expands, so will the demands on the CRM administrator.
|Educational Requirements||Bachelor's degree preferred|
|Job Skills||Customer relationship management (CRM) software, business analysis, problem-solving skills, data analysis, marketing, interpersonal skills, communication skills, database development|
|Median Salary (2019)*||$57,463|
|Job Outlook (2016-2026)**||6% (for all network and computer systems administrators)|
Sources: *Payscale.com; **U.S. Bureau of Labor Statistics
A bachelor's degree is typically required for this position, preferably in a business- or technology-related field. Some companies may consider equivalent work or technical experience if you do not have a degree. Many companies prefer candidates with a Salesforce.com administrator or developer certification. A successful application administrator will continue their education throughout their career, as technology is constantly evolving and keeping up to date with changes is vital.
The administrator must have extensive knowledge of not only CRM software, but also sales, marketing, business operations, and how they apply in the software. They must have excellent communication and interpersonal skills, as they will need to communicate with associates and use their input to keep the CRM software up to date and aligned with their needs. Communication and interpersonal skills will also be essential when training employees on new or updated software, especially when dealing with a range of technical abilities. Experience with database development, business analysis, and data analysis will help when designing and updating the CRM software.
Career Outlook and Salary
The U.S. Bureau of Labor Statistics (BLS) reports that employment of all network and computer systems administrators is estimated to grow 6% from 2016 to 2026, which is about as fast as the average for all other occupations. Companies may feel tempted to cut costs by having existing staff manage CRM administration, but a CRM administrator needs to wear many hats and this can put a strain on employees that have other responsibilities. If problems with the CRM system arise, attention will be taken away from their main duties, creating an inefficient workflow. CRM administrators are needed for better business performance. Payscale.com reports that the median salary for CRM application administrators in June 2019 was $57,463.
Below are a few careers related to that of a CRM application administrator.