What does a CRM Application Architect Do?
CRM application architects work with software database suites such as Salesforce. Salesforce is a customer relations management (CRM) system designed to improve business-customer interactions to maximize profitability for an organization. CRM architects design and implement customer relations procedures and applications using web-based APIs, Apex, VisualForce, and other coding solutions.
CRM architects program extensively in SOAP (Simple Object Access Protocol) and REST (Representational State Transfer) environments. They employ SOQL (Salesforce Object Query Language) to develop and maintain efficient data queries in the Salesforce suite. CRM application architects also create programs using a number of web-based computer programming languages including AJAX, JSON, CSS, and HTML5.
Architects work as code debuggers within the Salesforce CRM suite with a focus on ensuring accurate data queries. They provide training to other IT professionals and coordinate with network administrators. They analyze, identify, and correct any defects or inefficiencies in the CRM suite. They work on specific functions including workflow processes, custom query tables, rules validation, and process-builders.
CRM application architects serve in management and lead research initiatives to improve the CRM system. They research new methods to facilitate discussions with other information technology professionals. They also actively work with Salesforce customer outreach components such as chats and AppExchange.
|Educational Requirements||Bachelor's degree in computer science or a related field|
|Job Skills||Expert coding skills, understanding of database queries, strong problem-solving skills, oral and written communication skills, excellent leadership ability|
|Median Salary (2019)*||$125,000|
|Job Outlook (2016-2026)**||11% (database administrators)|
Sources: *Payscale.com **U.S. Bureau of Labor Statistics
A bachelor's degree is usually required for CRM application architects. This degree should be in computer science or a related field. Employers prefer prior practical related work experience. Knowledge of Salesforce or other CRM solutions is usually preferred and prior coding experience is highly preferred.
Expert coding and programming skills are essential for CRM application architects since they design, implement, and maintain APIs to improve customer relationships for an organization. CRM suites such as Salesforce are complex database infrastructures, and CRM architects require expertise in database queries and SOQL to maintain efficient data flow between end users and the organization.
Leadership ability is a must because CRM architects serve in a leadership capacity in research and implementation as well as acting as facilitators in meetings with other IT professionals and management. Excellent oral and written communication skills are imperative as architects prepare and deliver presentations to management, IT professionals, and customers in a business-friendly manner to establish best practices. They also actively engage in chat communities and ensure that those involved in the CRM initiative understand new and existing workflows.
Career Outlook and Salary
The U.S. Bureau of Labor Statistics (BLS) reported an 11% job growth rate for database administrators between 2016-2026. The BLS notes that this figure represents faster-than-average growth compared to all other occupations. In 2019, Payscale.com reported that the median annual salary for CRM architects was $125,000.
The following articles contain important information on related careers including job descriptions and duties, educational requirements, median salary, and job outlook.