Customer Insight Analyst: Job Description & Salary

What products are developed and end up on store shelves can be determined through the work of customer insight analysts. This article explores what customer insight analysts do, the training needed to succeed in this field and their average salary.

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Career Definition of a Customer Insight Analyst

Customer insight analysts help businesses understand their clients. Their work involves determining how to gather relevant data about customers and potential consumers. They collect this information and break it down in a meaningful way. They may use the information they analyze to identify market trends or to find areas of need that aren't currently being met. Customer insight analysts provide reports to their company about sales trends and projections and areas for potential development.

Educational Requirements Bachelor's degree
Job Skills Excellent communication and computer skills; ability to multitask and meet deadlines; strong analytical, mathematical and data mining skills
Mean Salary (2017)* $57,742
Job Outlook (2014-2024)** 19% (all market research analysts)

Sources: *; **U.S. Bureau of Labor Statistics

Required Education

Customer insight analysts are required to have a bachelor's degree as well as experience in areas like category management, retail or customer analytics . Studying marketing, accounting or a similar discipline is preferred by employers. Since communication skills, mathematical skills and analytical skills are essential in this career field, it's possible to major in a number of different subjects. However, those interested in a career as a customer insight analyst can benefit from taking courses in business, statistics, economics and communications.

Required Skills

Customer insight analysts need to have strong analytical skills since they work with large amounts of data. They also need strong mathematical skills so that they can determine the level of demand or need for specific types of goods or assess statistical data to make projections about trends. They must be able to provide meaningful reports to other business departments so they need to have strong communication skills. They also need computer skills and may be required to know specific programs, such as Microsoft Office software, FileMaker Pro or Oracle PeopleSoft.

Career Outlook and Salary

Customer insight analysts and market research analysts both assess data and use it to project sales trends. Customer insight analysts are grouped with market research analysts by the U.S. Bureau of Labor Statistics (BLS). The BLS has reported that from 2014 to 2024, all market research analysts should see a job growth of 19%. reports that in 2017, customer insight analysts earned an average annual salary of $57,742.

Related Careers

Those considering a career as a customer insight analyst may also be interested in using their analytical skills in other similar career fields. More information about the work that marketing managers, statisticians and operations research analysts is available through the articles linked to here.

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