Career Definition of a Customer Marketing Manager
A customer marketing manager is a newly emerging role that focuses on enhancing the relationship between customers and companies. Customer marketing managers can work for marketing firms, professional or scientific companies, or manufacturing companies. Most in the field work full-time and may work more than the traditional 40-hour work week.
Job responsibilities for this position may vary depending on the organization; however, a primary function of customer marketing managers is to increase customer satisfaction and utilize it to leverage business success. General responsibilities include creating connections with customers to gain referrals and renewals, collaborating with sales and marketing personnel to ensure consistent messaging, and relaying customer feedback to product managers. Customer marketing managers could conduct customer engagement events like workshops and awards programs. They may also distribute customer satisfaction surveys, analyze the results, and make recommendations on how to improve business.
|Educational Requirements||Bachelor's degree|
|Job Skills||Creativity, excellent communication skills, strong analytical skills, superior attention to detail, and technical skills|
|Median Salary (2020)*||$80,899|
|Job Outlook (2018-2028)**||8% (all marketing managers)|
Sources:*PayScale.com,**U.S. Bureau of Labor Statistics
Customer marketing managers will need a bachelor's degree in communications, marketing or business. Relevant coursework for this field includes consumer behavior, market research, and communication methods and technology. Individuals should have previous customer service or account management experience. Interested individuals can join the American Marketing Association, which gives members the opportunity to share best practices and offers training resources.
Creativity is one of the most important skills for a customer marketing manager, as they are responsible for developing new and innovative ways for companies to connect with customers. Excellent communication skills are essential since these professionals are in customer-facing roles. Strong analytical skills will allow customer marketing managers to analyze customer data and determine campaigns that will be effective. Superior attention to detail is needed to ensure managers are creating campaigns that accurately capture both the companies' and customers' needs. Customer marketing managers will need strong technical skills, including experience with CRM, digital marketing tools and channels, and B2B marketing.
Career Outlook and Salary
The U.S. Bureau of Labor Statistics (BLS) does not collect information on customer marketing managers; however, they reported a 8% growth for the category of marketing managers during the 2018-2028 decade, which is faster than average for all occupations. The BLS reported such strong growth due to marketing managers' vital role in ensuring companies' success in marketing products. In May 2020, PayScale.com reported a median annual salary of $80,899 for customer marketing managers.
Individuals considering a career as a customer marketing manager might also be interested in one of the related careers profiled below. They offer candidates the opportunity to utilize their skills in other marketing or sales positions.