Digital Business Analyst: Salary & Job Description

As technology evolves, the needs of businesses change as they seek new ways of effectively reaching and serving clients. This article looks at the role that digital business analysts play in determining how companies can utilize technology effectively.

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Career Definition of a Digital Business Analyst

Digital business analysts can work in a number of different fields, including technology, finance and publishing. The demand for companies to conduct business through the Internet has created a need for analysts who help shape how companies conduct themselves online. Digital business analysts play a role in establishing guidelines for how the company conducts itself, what type of information is presented and what sort of services are provided through digital services. Aspects of their work can overlap with web content developers because they can determine what data is presented by creating operating standards and guidelines.

Digital business analysts review a great deal of information related to the web traffic that their company receives. They also research information related to their industry to better understand what's happening in their industry's market. Ultimately, they want to gather all relevant data for evaluation and to make recommendations about how companies can increase business by providing appropriate information and services to clients online. Other duties they perform include meeting with colleagues and producing reports about their findings. In some cases, they may play a role in product development, particularly if providing an app on the company's website might be an asset. Digital business analysts keep their fingers on the pulse of social media tools so that they can utilize new platforms effectively to increase their business's exposure and clientele.

Educational Requirements Bachelor's degree
Job Skills Research skills, analytical abilities, problem-solving strengths, communication skills, computer abilities, organizational strengths, skills in time management and teamwork building
Median Salary (2017)* $72,617
Job Outlook (2016-2026)** 12% (management analysts)

Sources: *PayScale.com; **U.S. Bureau of Labor Statistics

Required Education

Employers commonly expect digital business analysts to have a bachelor's degree in a relevant field, such as computer science. Digital business analysts may also opt to study business. While not always required, a master's degree in a field such as business administration can be an advantage when seeking work in this field. Another way for aspiring digital business analysts to distinguish themselves from other applicants is to become a Certified Management Consultant (CMC).

Required Skills

Communication skills are essential for digital business analysts because they help create content specifications for their business and regularly write reports related to their work. Digital business analysts perform many tasks using computers and need to be familiar with digital business platforms. Analytical abilities are important since they are responsible for gathering and assessing data as part of their duties. They also collaborate with other professionals in their role, so teamwork skills are essential.

Career Outlook and Salary

Information about the expected job growth rate related to digital business analysts can be found on the U.S. Bureau of Labor Statistics (BLS) listing for management analysts. While the BLS expects an average job growth rate of 7% for all occupations from 2016 to 2026, they forecast a higher rate of 12% for management analysts. In 2017 the median annual income for digital business analysts was $72,617 according to PayScale.com.

Related Careers

Digital business analysts use analytical skills regularly, so those who are thinking about a career in this field may be interested in using the links listed here to explore other careers that involve analytical skills. Information about various types of analysts is available via these links.

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