Overview of Online Digital Communications Certificates
Digital communications certificates can focus on a wide variety of areas, including digital marketing, social media, digital graphics and more. There are many options for you to consider before enrolling in a digital communications online certificate program. Digital communications certificates may be for professional development only and may not count towards official college credit. Additional information about admission requirements, coursework and career options is included below.
Admission requirements include applicable application fees, transcripts, a personal essay and a copy of your resume/CV. Certain non-credit certificate programs may not have specific admission requirements. Other programs may require the completion of a bachelor's degree, though it does not have to be in a related field.
Introduction to Marketing
This course includes an introduction to marketing, including setting and measuring goals when created a marketing plan. The course also focuses on the basics marketing and concepts like revenue, sales and return on investment. Additionally, you learn how to solve marketing problems through case studies and real-life challenges.
Students in this course learn about marketing plans and have opportunities to create their own multi-channel marketing plans. The course focuses on the core components of marketing plan creation. The course covers information about the typical elements of a successful marketing plan and encourages students to focus on the buyer's motivations.
Elements of Social Media
This course features a variety of social media channels and online tools including websites, social networks and even other media such as podcasts and blogs. Students are encouraged to use new types of media to create non-traditional online advertising opportunities.
This course teaches students how to effectively write text for digital distribution, including on social media. Students will also learn how to measure and analyze the success of online writing. Students will have the chance to practice writing and focus on learning how to interpret feedback from their target audiences.
Online Media Planning
Students in this course will focus on effectively using communications channels to assist their businesses/companies in achieving their marketing goals. This course teaches students how to set future goals and create detailed strategic communications plans. This course is centered around building a solid foundation over time, rather than creating more short-term strategies.
How to Choose Certificate Programs
Depending on where you are in your career, you may want to choose a program that does not require a bachelor's degree. Likewise, there are online certificate programs that are entirely at your own pace and can be started at any time. Other programs are structured around a typical academic year, which may pose a challenge to working professionals. If you are thinking of continuing your studies, you may want to select a certificate program that provides academic credit towards an advanced degree.
Career Options for Digital Communications Certificates Online
There are many career opportunities available for individuals interested in working in digital communications. If you are starting your career, you might start as a public relations specialist; these professionals earned a median salary of $60,000 per year in 2018, with job growth of 9% projected from 2016-2026, according to the U.S. Bureau of Labor Statistics (BLS). If you are further along in your career, you may consider a career as a public relations or fundraising manager, whom, according to the BLS, earned a median salary of $114,800 per year in 2018, with job growth of 10% projected from 2016-2026. You could also consider a career as an advertising, promotions, and marketing manager. According to the BLS, the median salary for these managers was $132,620 per year in 2018, with 10% job growth projected from 2016-2026.
Below is a list of other careers you might consider with a digital communications certificate: