Career Definition of Digital Experience Managers
A digital experience manager is responsible for developing a successful customer experience on a company's website or mobile applications. This is done by evaluating website traffic, sales figures, and conducting research to determine the customers' needs and how to best meet them. These employees could work as part of a company's in-house marketing team or for a consulting firm.
Digital experience managers need to have a strong understanding of a company's customers to be able to translate that into a digital experience. They are often tasked with designing the mechanics of websites or applications, including the visual design and navigation panes. These managers may be asked to create storyboards or process flowcharts to aid in content design. Other job duties for a digital experience manager may include collaborating with eCommerce personnel to streamline sales processes and working with graphic design personnel on the visual appearance of a site. Digital experience managers may be responsible for conducting tests to ensure all content features are functional, as well as analyzing traffic patterns once the website or applications are live.
|Educational Requirements||Bachelor's degree|
|Job Skills||Excellent technical abilities, strong understanding of digital marketing, and effective communication skills|
|Median Salary (2018)*||$96,980 (Digital Marketing Managers)|
|Job Outlook (2016-2026)**||10% (Marketing Managers)|
Sources: *Salary.com, **U.S. Bureau of Labor Statistics (BLS)
A bachelor's degree is usually required for the role of a digital experience manager. Employers will look for a degree in fields like digital marketing, communications, and marketing. An organization like the American Marketing Association (AMA) can help digital experience managers stay current on industry trends, such as social media platforms and programmatic buying.
Digital experience managers need excellent technical abilities and skills to utilize programs like Photoshop and Final Cut Pro Suite for web, mobile devices, and tablet design. They also need a background in programming languages like SQL or HTML. In addition to technical abilities, digital experience managers should have a strong understanding of digital marketing principles, such as lead generation and search engine optimization. This role also requires effective communication skills in order to develop successful campaigns.
Career Outlook and Salary
A digital experience manager is not an occupation included in employment statistics from the U.S. Bureau of Labor Statistics (BLS). However, the BLS does provide statistics on marketing managers. This field is estimated to have a 10% job growth from 2016-2026, which is faster than average growth. Salary.com reports a 2018 median annual salary of $96,980 for digital marketing managers.
The role of a digital experience manager is intended to improve customer satisfaction with online platforms. Take a look at some similar careers that also focus on the customer, such as a customer service manager or a digital marketing analyst.