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Digital Marketing Analyst: Salary & Job Description

Digital marketing analysts combine content analysis, search engine optimization and link-building skills to raise the profile of their company's online content. Continue reading to learn more about this career field.

Career Definition of a Digital Marketing Analyst

A digital market analyst works to increase Internet traffic to websites, social media posts and other forms of online promotional content. Part of their job involves reviewing their company's current Internet presence and analyzing web traffic stats and any relevant data that can help them reach conclusions about how effective their online presence is. They must identify traffic goals and the target audience they're attempting to attract and then develop methods to reach those goals and increase web traffic. As they evaluate their site's content and statistics they will produce reports. Once they implement new strategies they will continue monitoring the site to determine if the strategies are effective.

As part of their duties they may modify online content in order to get better search engine rankings. They may also assess their competitors' sites. Their duties also include finding ways to increase their site's profile online through links from other sources.

Educational Requirements Bachelor's degree
Job Skills Research skills, communication skills, analytical skills, organizational skills, computer skills, social media skills
Median Salary (2017)* $51,400
Job Outlook (2016-2026)** 23% (market research analysts and marketing specialists)

Sources: *PayScale; **U.S. Bureau of Labor Statistics

Required Education

According to O*NET, 78% of those who are employed as social marketing strategists have a bachelor's degree. Studies in marketing or journalism can help develop the skills necessary for this occupation. Individuals who become digital marketing analysts must have computer skills and can also benefit from taking courses related to social media marketing and search engine optimization.

Required Skills

Digital marketing analysts spend a great deal of time working on computers so they must have strong computer skills and they also need to be familiar with social media platforms. Research skills are important because their work involves locating relevant data. They use analytical skills to process that data and reach conclusions that inform their promotional strategies. Digital marketing analysts also need to have organizational skills so that they can balance their duties and meet goals. They use communication skills when evaluating their online content and producing written reports.

Career Outlook and Salary

The U.S. Bureau of Labor Statistics (BLS) classifies search marketing strategists in the category of 'market research analysts and marketing specialists'. This occupational group is expected to experience a much-faster-than-average job growth of 23% from 2016 to 2026, according to BLS projections. PayScale provides median annual salary data for digital marketing analysts, indicating they earned $51,400 in 2017.

Related Careers

There are a number of careers that involve promoting websites, companies or products online and through other marketing platforms. The skills they use and the training they're required to have are similar to the skills and training requirements for digital marketing analysts so those considering a career in this field may want to use the links here to learn more about similar career options.


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