Overview of Digital and Social Media Marketing Online Certificates Programs
A digital and social marketing certificate program equips students with practical knowledge of various digital channels, social media platforms, content creation, and diverse strategies and best practices for mobile and data-driven marketing. The programs are available for both marketing professionals and people new to the marketing field. Students can choose from both undergraduate and graduate certificate options in digital and social marketing.
In most schools, these programs are available with a 100% online delivery option, while some other schools offer a hybrid option combining an online and face-to-face delivery. Typically, these certificates can be completed within 12 months. Some schools include an internship program to offer hands-on experience.
Learning Outcomes of Online Digital and Social Media Marketing Certificate Programs
In online digital and social media marketing certificates, students get to understand the scope of digital and social media marketing and learn to design and implement a strategy to effectively market the products in the digital platforms. These programs also prepare students for handling digital marketing challenges, identifying primary channels with the targeted audience, utilizing content creation strategies, and using various software tools for analytics. These certificate programs include some of the common courses described below.
Common Courses in Digital and Social Media Marketing Certificates
Social Media Marketing
This course typically introduces several social media platforms, their uniqueness, and their significance in marketing. Students learn to create a brand on these channels, design strategies for engagement, and develop content for each platform. This course may also explore defining the target audience, identifying influencers in each platform, analyzing the success of on-going strategies, and improving the marketing plan based on the outcomes.
Marketing in Digital Platforms
In this course, students can learn about the digital revolution, the importance of online presence in the new digital world, and the best practices and strategies for digital marketing. This course offers an introduction to core digital platforms, and teaches students about the significance of each channel, development of unique and effective strategies, and use of e-commerce metrics for evaluating performance. Learners can explore different new tools for an optimal advantage during the marketing campaign.
Search Engine Optimization (SEO)
This course explains the importance of search engine optimization (SEO) in the digital world, and introduces different methods of search engine optimization (SEO). Students could learn several SEO techniques, such as keyword research, content generation, on-page and off-page optimization, code optimization, and local and international SEO.
Digital Marketing Analytics
This course introduces several powerful channels in the digital marketing eco-system and prepares students in creating different strategies and methods for marketing across these channels. Students may learn performance analyzing tools for each channel and explore various data tools to measure and analyze the performance and improve the marketing strategy.
Career Outlook of Digital and Social Media Marketing Professionals
A digital and social media certificate can open up entry-level job opportunities like digital marketing specialist for graduates. Marketing professionals holding this certificate with at least a bachelor's degree can enhance their chances of becoming marketing managers and leaders.
According to Payscale.com, the average salary for a Digital Marketing Specialist was $49,873 in 2020, whereas a Digital Marketing Manager earned an average salary of $66,052 in 2020. However, the salary range varies depending upon educational qualifications and work experience in the marketing field.
A digital and social media marketing certificate prepares students for designing marketing strategies and handling campaigns across different digital channels and social media platforms. Several schools offer these programs in a 100% online format, which can be completed in as little as 12 months.