Career Definition of Digital Strategist
Digital strategists develop and run their organization's social media strategy in order to build its brand reputation. To increase brand visibility and engagement, they communicate with the public through Internet platforms that enable users to create and share content, products or services online. Digital strategists first analyze large quantities of data to understand the audience's taste and user behavior. The most important data is set aside for the marketing strategy, such as posting relevant images, text or videos that evoke audience interest in topics related to the brand. Digital strategists have to follow these offerings by regularly interacting with the audience online. Further, they have to evaluate the effectiveness of their strategies by establishing goals that can later be measured and analyzed by online tools.
|Job Skills||Computer skills, familiarity with social media platforms and concepts like SEO and SEM, creativity, communication skills|
|Average Salary (2019)*||$59,199|
|Job Growth (2016-2026)**||9% (computer occupations, all other)|
Sources: *PayScale.com, **U.S. Bureau of Labor Statistics
This job typically requires a bachelor's degree though some employers may prefer applicants with a master's degree. A degree in public relations, communications or business is an advantage. As the job entails a lot of writing and promoting, a degree in journalism and Internet marketing is also useful. Further, employers tend to favor candidates with prior experience in social media or a related field.
Computer skills are a must. Applicants have to be familiar with social media platforms and comfortable with networking tools. Knowledge of concepts such as search engine optimization and search engine marketing is valuable. Also significant is the ability to understand the pulse of the audience and provide content that rouses their interest. Creativity has to complement communication skills; the ability to generate posts and ideas that set the company apart from its competitors is a big advantage.
Salary and Career Outlook
According to PayScale.com, a digital strategist with less than five years of experience can expect to earn a median salary of $51,919 as of 2019. Those with between 5-10 years' experience earned a median of $68,077, and applicants with between 10-20 years of experience earned a median yearly compensation of $85,722. Digital strategists with over 20 years of experience earned a median of $154,839, according to the same source, which also lists the median salary of the occupation overall as $59,199 as of April 2019.
As per the U.S. Bureau of Labor Statistics (BLS), search marketing strategists, who fall under the category of computer occupations not otherwise specified, are expected to grow at a rate of 9 percent from 2016-2026, with projected job openings of 26,600 in the same period.
Candidates interested in a career as a digital strategist may also check out these alternate options. Some of the skills required for a digital strategist may be applicable in the following positions.