Career Definition of a Director of Content
A director of content may work with television, radio, print or digital content. Some of those who are employed in this field specialize as digital content directors, while others are involved with multiple distribution methods. They take part in providing the training and leadership needed to ensure that news reporters can locate, verify and present compelling news stories for their intended audience.
The director of content may collaborate with managers in order to help shape the company's vision for their offerings. They also review data about their audience so that they can ensure the subject matter they're providing is relevant to their audience. They may work with sales and marketing professionals in order to determine how to expand the audience for their network. This director will provide the focus for the content to their reporting team, train them to authenticate information through proper research and provide training about how to write or produce material that will be compelling and appropriate for their intended audience. They oversee the distribution of this content through the platforms they work with, and they help ensure that their team meets production deadlines.
|Educational Requirements||Bachelor's degree|
|Job Skills||Excellent communication skills, well-versed in social media, leadership skills, ability to encourage teamwork, management skills, well-organized, time-management skills, knowledge of photography, experience in editing, teaching skills, analytical|
|Mean Salary (2020)*||$79,487|
|Job Outlook (2018-2028)**||5% (producers and directors)|
Sources: *Glassdoor.com; **U.S. Bureau of Labor Statistics
A bachelor's degree is required to become a director of content. Employers look for individuals who have training in communications, journalism or comparable disciplines. They may also prefer applicants who are fluent in Spanish as well as English. Since some who work as directors of content specialize with social media platforms, it is important that those entering this career field have good computer skills.
A director of content is involved with establishing goals and strategies, so they need to have good analytical and problem-solving skills. They also should have strong teamwork skills in order to work collaboratively with sales teams and other managers. Since their work involves training their staff they should have teaching abilities and be comfortable with public speaking. Written communication skills are essential since they write content and teach others to do the same. They also need an editing background to ensure that the content they distribute is accurate and effectively written. Photojournalism knowledge is important to work with visual materials, and they also need good organizational and time-management skills so that they can assign tasks and ensure deadlines are met. The director of content also should be familiar with social media platforms and how to use them effectively.
Career Outlook and Salary
In 2020, Glassdoor.com reported an average annual salary for a director of content as $79,487. This occupation does not have a specific listing on the U.S. Bureau of Labor Statistics (BLS), but their role is comparable to that of a news director, who is classified with producers and directors. The BLS indicated that from 2018 to 2028, producers and directors should see a job growth rate of 5%, which is slightly above the 7% national average projected for all occupations during this time period.
Those who are interested in working as a director of content may start out in a related career field and work as a media specialist, photojournalist, digital media specialist or news broadcaster. To learn more about these careers, you may review the following articles.