Career Definition of an E-Commerce Manager
E-commerce managers oversee the sale and distribution of products through online shopping outlets. Their specific tasks and focus can vary. In some positions, they may be more focused on the technology involved in selling merchandise, which can include building and maintaining e-commerce sites and coordinating with IT professionals. In other roles they may be primarily focused on collaborating with marketing and sales teams to work towards merchandise sales targets.
All e-commerce managers prioritize the experience that customers have when purchasing online. They want the process to be smooth, and they may help address customer issues. They provide information to other online vendors, such as Amazon, about the products that they're selling. They also review sales data and stock levels to ensure that supply meets demand and to help prepare reports with expected revenue figures. They analyze sales data regularly and assess the market in order to help make effective business goals and revise expectations appropriately.
E-commerce managers help shape decisions about products, pricing and promotional strategies. They play a key role in reviewing technological and sales strategies so that they align with the company's goals to produce the intended experience for their customers.
|Educational Requirements||Bachelor's degree|
|Job Skills||Organizational skills, computer skills, MS Word skills, teamwork skills, customer service skills, analytical skills, communication skills, time management skills, problem-solving skills|
|Median Salary (2017)*||$82,008|
|Job Outlook (2014-2024)**||5% (all sales managers)|
Sources: *Glassdoor.com; **U.S. Bureau of Labor Statistics
In order to become an e-commerce manager, it's necessary to have a bachelor's degree. While the specific training requirements may vary slightly based on the employer, e-commerce managers typically need to have training in marketing, information technology, and business. Experience with business analysis is important in this job, and e-commerce managers typically need to be proficient with MS Word programs. Knowledge of SEO (search engine optimization) may be required for certain positions.
E-commerce managers need to be capable of assessing a lot of information and using it to produce reports and recommendations. They therefore need strong analytical abilities and good decision-making skills. They may collaborate with professionals in IT, sales and marketing, and are also required to address customer concerns and report to managers. In order to perform these tasks they need excellent interpersonal skills, strong customer service skills and effective communication skills. They also need problem-solving skills in order to effectively address client issues. E-commerce managers also need good organizational skills so that they can address all of their duties effectively and meet deadlines.
Career Outlook and Salary
According to Glassdoor.com, e-commerce managers earned an annual median salary of $82,008 in 2017. Although the U.S. Bureau of Labor Statistics (BLS) doesn't have a specific listing for e-commerce managers, they do provide data for sales managers in general. Sales managers also analyze sales trends and data, set quotas and budgets, and resolve customer issues. The BLS expects sales managers to see a 5% job growth rate over the ten-year period from 2014 to 2024. Growth will likely be greater in business-to-business sales (rather than business-to-consumer sales) due to online shopping.
Those considering a career as an e-commerce manager may also be interested in being an online marketing strategist, a business analyst or a customer service manager. To learn more about these jobs and how they compare to the role of an e-commerce manager follow the links here.