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Career Definition of an Email Marketing Manager
Email marketing managers specialize in creating and implementing email marketing campaigns designed to increase an organization's customer base. They may work for a variety of organizations, including museums and technology consulting firms, and usually work full-time in an office environment.
An email marketing manager's primary responsibility is to oversee all aspects of email marketing campaigns, including strategy development, optimization, and analytics. Other job duties may include managing distribution lists and integration with an organization's service provider, analyzing performance metrics like open rates and click-through, and designing emails utilizing HTML or templates.
Email marketing managers may create multivariate testing methods and enhance campaigns based on the results. They often collaborate with internal teams to determine an organization's goals and streamline delivery. Email marketing managers also collaborate with digital marketing and communication teams to make sure project deadlines are met. They should be able to prioritize the importance of customer communications, such as test plans and vendor or paid placements.
|Educational Requirements||Bachelor's degree|
|Job Skills||Excellent technical abilities, strong communication skills, outstanding problem-solving skills and strong attention to detail|
|Median Salary (2017)*||$64,880|
|Job Outlook (2016-2026)**||10% (for all Marketing Managers)|
Sources: *PayScale.com, **U.S. Bureau of Labor Statistics
Individuals typically need a bachelor's degree in marketing, business, or a related field to work as an email marketing manager. Relevant work experience in email channel marketing will be beneficial. Interested individuals can voluntarily join professional organizations like the Data and Marketing Association. The organization provides members with education and industry updates to help them maximize the effectiveness of their data.
Excellent technical abilities are the most essential asset for email marketing managers, as they are responsible for utilizing email campaigns to engage with customers. Relevant technical knowledge and skills include email marketing platforms like Exact Target, HTML, Photoshop, Dreamweaver, and lead nurturing programs.
Email marketing managers should have strong communication skills to design effective campaign content, which may also include impressive copy editing and copywriting abilities. They should also be proficient in word processing and database management so they can organize files and write reports as well as have strong attention to detail in order to understand an organization's technical infrastructure, including its email system configuration and platform capabilities.
Career Outlook and Salary
The U.S. Bureau of Labor Statistics (BLS) does not collect statistics specifically on email marketing managers; however, they reported a 10% projected job growth for the category of marketing managers during 2016-2026, which is about as fast as average for all occupations. In October 2017, PayScale.com reported a median salary of $64,880 for email marketing managers.
Individuals considering a career as an email marketing manager might also be interested in one of the related careers profiled below. They offer candidates the opportunity to utilize their skills in other marketing or creative positions.