Product management is a broad and varied field that includes design and innovation of new products, as well as market research and product branding. An Executive MBA in product management is a respected advanced qualification for those already in the industry looking to enhance their skills and improve their career prospects. Executive program coursework can generally be scheduled around your current career, making them ideal for older students who are already members of the workforce.
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Executive MBA Program in Product Management
An EMBA program with a product management specialization will cover a wide range of topics to prepare students for the many different careers in the area. Brand strategy, market research and planning, product development, pricing strategy, sales, and design are among the key topics covered by product management specializations. Standard core courses include economics, finance, and accounting skills, while there are many electives to choose from geared toward a specialty in product management. The following are some typical courses related to product management:
Managerial Decision-Making and Analytics
Examine the specific methods for using data analysis to define, plan, and execute production. Learn how to monitor and assess the project's progress on an ongoing basis. Explore various approaches to using data to assess budgeting, deadlines, and quality assurance.
Gain an understanding of how to maximize production efficiency in both the short and long term. Learn how to use goals and targets to shape the overall approach to production. Improve your ability to focus all decisions, large and small, in a manner that remains true to the broader objectives for the product.
Learn how to use microeconomic analysis to efficiently outline a plan for your product. Gain a better understanding of supply, demand, profit, and recognizing business opportunities. Develop a better awareness of how economic principles affect individual sectors and businesses to improve your decision-making ability.
Global Strategy and Economics
Increase your knowledge of the international marketplace and learn to characterize the product globally. Explore methods for integrating domestic planning into the larger structure of the world economy. Improve your understanding of global consolidation and its role in marketing.
Explore sales and marketing concepts such as global marketing, market research, analytics, and social media. Learn how to develop budget plans, marketing strategies, advertising campaigns, and product positioning. You will examine different methods of promotion, distribution, and pricing.
Program Information and Admission Requirements
Most Executive MBA programs take between 18 months and three years to complete, and courses take place evenings and weekends to fit the working professional's schedule. Most EMBA programs employ a cohort format. This means that you are joined with a group of other students to enable peer to peer learning. Typically, EMBA students have management experience in the industry and are focused on increasing their existing knowledge, managerial abilities and leadership skills. For admittance to an EMBA program you will need at least a bachelor's degree and usually six to seven years of relevant work experience. Unlike a regular MBA program, GRE (Graduate Record Examination) or GMAT (Graduate Management Admission Test) results are not typically required.
Product managers are required to oversee the product development process from start to finish in this diverse and burgeoning career path. EMBA programs are generally scheduled outside normal working hours and structured in groups to allow for additional sharing of expertise between professionals, and will be of great help in reaching upper-level positions in product management.