Finance & Marketing Double Major

Jan 04, 2018

A double major in finance and marketing is an asset to those interested in pursuing careers in business because students will develop strong analytical skills and the strategic skills needed to increase business profits.

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Overview of a Bachelor's Degree with a Double Major in Finance and Marketing

In order to earn a degree with a double major in finance and marketing, it is necessary to complete all of the course requirements for each major during undergraduate studies.

The major in finance trains students to analyze and interpret specific types of financial issues. Courses equip students to guide companies in the creation and implementation of strategies that will improve a company's financial health. The marketing major focuses on analyzing consumer demand and market trends in addition to the successful promotion of products. Marketing students learn to identify demand and bridge consumer desire with company product.

The double major may prepare students to integrate the financial and marketing aspects of business operations across different industries. Graduates could apply their financial expertise to marketing positions or vice versa.

Admission Requirements for Double Major in Finance and Marketing Programs

In order to be accepted to a postsecondary institution, it is necessary to complete core high school courses and provide a high school transcript and copies of standardized test scores with a formal application. Some schools also consider additional information, such as letters of reference and extracurricular participation.

Schools typically require students to apply to the chosen majors after completing one or two years of study. Students must first complete prerequisite course requirements for both finance and marketing majors to qualify for acceptance to the majors in their sophomore or junior year. Furthermore, they must typically create an academic plan and file a petition for a double major, contingent on their success with prerequisite coursework, the ability to complete sufficient upper-level coursework for each major, and completing but not exceeding a certain number of credits, such as 90 and 130 credits, respectively.

Because it can be a complicated process, students are encouraged to discuss their plans with advisors for each major as soon as possible.

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Double Major in Finance and Marketing Program Coursework

Students planning to pursue a major in finance and marketing are often required to complete introductory courses in accounting, business and statistics. Advanced studies in finance will familiarize students with financial markets and investment strategies. The marketing major will provide students opportunities to develop marketing plans and study consumer behavior.

Market Research and Planning

Students apply their skills to a practical project. Their objective is to learn how to conduct effective research and use data to inform recommendations that accomplish specific goals. Students will be exposed to different methods of data collection and different research strategies during this course.

Consumer Behavior

When people buy products, what factors motivate their choices? Marketing students will learn about how consumers are influenced. Students will learn how to practically apply their understanding about consumer behavior to develop effective marketing plans.

Professional Selling

How do people effectively sell goods? Students will learn about different sales strategies. They will explore effective sales strategies and compare approaches to determine what methods are most effective.

Business Finance

Students learn about how businesses handle their finance. International business practices are covered and students are introduced to international financial markets. They learn how to make effective financial decisions for multinational companies. Students will also learn how to analyze financial data.

Personal Finance

Studies in personal finance cover how individuals handle their own financial matters. Students will learn about the concept of creating a budget and other factors that affect an individual's finances, such as income tax. They will also learn about insurance, investments and other financial variables.

Investment Analysis

Should a person buy stocks or bonds? Should a company invest in a hedge fund? Investment analysis studies familiarize students with different investment options and how to assess those opportunities so that they are prepared to make practical investment decisions for clients.

How to Choose a Bachelor's Degree Program with a Double Major in Finance and Marketing

Students can choose from private non-profit, private for-profit and public institutions across the nation when choosing where to pursue a double major in finance and marketing. Both majors are common, and the ability to double major is also common across most institutions. Students should review schools' finance and marketing departments and coursework, in addition to their double major policies, prior to making an enrollment decision.

There are also options to pursue studies online, which may appeal to students who need to work while pursuing postsecondary studies. Some programs may run longer than four years due to course requirements; students may seek accelerated options, and they may have access to upper-level courses that help satisfy requirements for both majors simultaneously.

Career Options with a Degree with a Double Major in Finance and Marketing

The U.S. Bureau of Labor Statistics (BLS) reported that from 2016 to 2026, financial analysts should see a job growth rate of 11%. According to the BLS, financial analysts earned a median annual income of $81,760 per year in 2016. Students with a double major in finance and marketing may opt to pursue career opportunities in finance, marketing, or business after graduation, with opportunities including:

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