Enrollment management is an aspect of higher education that deals with the strategies people can use when handling and monitoring an institution's enrollment. In light of this, graduate certificate programs in enrollment management are usually geared towards teachers and other professionals in the education system. These programs may focus specifically on enrollment or provide information that incorporates leadership topics as well.
Common Courses in Enrollment Management Graduate Certificate Programs
Depending on the graduate certificate program, there can be a total of 12 to 18 credit hours. In some cases, the courses are available online and students complete the program at their own pace. Explore some common course topics below.
Principles of Enrollment Management
This type of course may look at what enrollment management is and how it can be successful. Courses typically examine strategies that can be used to attract and retain college students. Other topics might include regulatory issues that govern student recruitment.
These courses are meant to give students an in-depth look at marketing principles and the best communication techniques for higher education institutions. Learning about the use of technology in marketing and promotion can be an integral part of marketing-related courses as well. Students may also be introduced to topics like public relations, media tools, and communication tools.
Goals and Planning
One of the core elements of enrollment management is setting goals and putting plans in place for achievement. Courses that focus on goals and planning can teach students about the data analyses that can be used to set enrollment goals as well as the performance indicators used in enrollment plan assessments. In some of these courses, students may be required to complete a project that includes the creation of a strategic enrollment plan.
Courses of this nature usually explore the history of financial assistance and the role it can play in enrollment. When taking these courses, students may also learn about financial aid trends and ethical issues. In a few of these courses, students may create case studies that present financial aid recommendations for a fictional higher institution.
When it comes to enrollment, these types of courses may focus on how to attract and retain students from diverse backgrounds. Students may also learn about the needs of adult learners or those with differing educational needs. When enrolled in these courses, students should be able to conduct research on the factors that could affect someone's learning experience and the ability to complete their education.
General Admission Requirements
For most graduate certificate programs focused on enrollment management prospective students will need an undergraduate degree from an accredited college or university. In a few cases, programs are only open to applicants who already have a graduate degree. Prospective students will usually need to submit school transcripts to verify their academic achievements. They may also need to send in a current resume, a personal statement, and letters of recommendation.
Graduate certificate programs in enrollment management typically include course topics such as marketing, planning, and financial aid. Programs are open to those with an undergraduate or graduate degree, depending on the program.