Career Definition of a Green Marketer
A green marketer is responsible for promoting goods and services. They specifically focus on promoting business services or products that are environmentally friendly. Part of their work involves assessing marketing and purchasing trends and how they relate to products that are classified as green. They help to determine the right target audience for the products or services that their company offers. Once they do this, green marketers work on developing marketing strategies that will appeal to the target audience.
Green marketers may also be involved in developing a brand marketing strategy for their company or the goods and services they offer. After a marketing plan has been implemented they continue to assess relevant data to determine its effectiveness. The conclusions they reach from their analysis are used to make recommendations about how to improve the marketing strategy, what products or services should be altered or other relevant business decisions.
|Educational Requirements||Bachelor's degree|
|Job Skills||Analytical, wide computer knowledge, well-organized, strong decision-making and communication skills|
|Median Salary (2016)*||$100,810 (advertising and promotions managers)|
|Job Outlook (2016-2026)*||6% (advertising and promotions managers)|
Source: *U.S. Bureau of Labor Statistics (BLS)
In order to become a green marketer it's usually necessary to have a bachelor's degree. Those interested in this career field can opt to study marketing or may pursue a degree in journalism. Those who are planning their studies and wish to pursue a career in this field may want to review college course options to ensure that green marketing studies options are available.
Green marketers need to have good communication skills so that they can determine the best way to communicate a desired message to a specific audience through advertising. Strong communication skills are also important to provide reports on their conclusions after reviewing marketing data. Green marketers use their analytical skills when they process relevant data and must be able to pay close attention to detail and form conclusions from their analyses. Computer knowledge is also required for analyzing data.
Career Outlook and Salary
Green marketers are still classified with advertising and promotions managers because of the career's fairly recent distinction. From 2016 to 2026 the BLS expects advertising and promotions managers to see a 6% increase in jobs in their field. The BLS also reported that in 2016, advertising and promotions managers earned a median income of $100,810 per year.
Use the links listed here to learn about other career options that share some common duties or training requirements with green marketers.