High-Paying Career Options in Public Relations
There are several public relations careers available that offer relatively high pay, with salaries around or greater than $60,000, according to the U.S. Bureau of Labor Statistics (BLS). These careers vary in their job duties and how they utilize various aspects of public relations. Learn about a handful of the high-paying career options in public relations.
|Job Title||Median Salary (2016)*||Job Growth (2014-2024)*|
|Public Relations and Fundraising Managers||$107,320||7%|
|Advertising, Promotions and Marketing Managers||$127,560||9%|
|Wholesale and Manufacturing Sales Representatives||$60,530||7%|
|Public Relations Specialists||$58,020||6%|
Source: *U.S. Bureau of Labor Statistics
Career Information for High-Paying Public Relations Jobs
Public Relations and Fundraising Managers
The BLS reported that public relations and fundraising managers made a median salary of $107,320 in 2016. Public relations managers specialize in developing and maintaining a positive public image for their organization and/or clients through press releases, promotional programs and interviews. Fundraising managers must also promote their organization's image and programs as they work to collect donations and grant money for their cause. These managers may be required to hold a bachelor's or master's degree and must have years of work experience.
Advertising, Promotions and Marketing Managers
Advertising, promotions and marketing managers were also reported to have a median salary over $100,000 in 2016, according to the BLS. Some of these managers may have previously been public relations specialists and use their communication skills to create interest in their organization and its products or services. This requires them to oversee budgets and contracts, plan promotional and advertising campaigns, analyze market research data and oversee their staff. Most of these managers need work experience and at least a bachelor's degree.
Top executives are another position that was cited by the BLS to have a median salary over $100,000 in 2016. These executives must closely monitor the public relations of their organization, as well as set many of the goals and strategies for the organization to reach its full potential. Top executives need to communicate well with their employees and the public as they oversee operations of the organization, examine budgets and financial records, improve programs and negotiate contracts. These professionals need at least a bachelor's degree and some work experience.
Wholesale and Manufacturing Sales Representatives
Wholesale and manufacturing sales representatives had a median salary of $60,530 in 2016, according to the BLS. These representatives must be able to communicate well with customers and businesses as they work to sell a variety of goods and products. They often need to address customer questions and concerns, negotiate prices, demonstrate product features, prepare sales contracts and ensure customer satisfaction. The education requirements for a wholesale and manufacturing sales representative varies from a high school diploma for nontechnical products, to a bachelor's degree for more scientific or complex products.
Public Relations Specialists
Although they have the lowest median salary of the careers we have discussed ($58,020, per the BLS), a career as a public relations specialist is a great way to enter the field of public relations. These specialists often work their way up to managerial positions after working to create a positive public image for their clients and organizations. They help their clients learn to communicate well with the public, prepare press releases, monitor public opinions through social media, create speeches and answer questions from the media. Most public relations specialists have a bachelor's degree.