Information strategists are a combination of a librarian, IT specialist, writer, and analyst. Information strategists create content, maintain databases, and disseminate information in an accurate and efficient manner. Working in both for-profit and non-profit areas, information strategists gather focused data and other information that companies need to achieve goals and stay current with new developments.
The information strategist is responsible for creating content based upon collected data from a huge variety of sources, including government databases, social media, spreadsheets, and other information resources. This content must be delivered in an engaging, fit-to-purpose manner. Strategists also ensure that access to data is immediate. Additionally, the information strategist analyzes the data for accuracy and relevancy.
|Educational Requirements||Bachelor's degree, preferably in English, creative writing, or journalism|
|Job Skills||Strong IT skills, excellent writing skills, expertise in data management, strong analytical skills, and proficiency in disseminating information in a timely manner as well as adapting to changing priorities in the fly|
|Median Salary (2017)*||$58,520 (librarians)|
|Job Outlook (2016-2026)*||9% (librarians); about as fast as all other occupations|
Source: *US Bureau of Labor Statistics
Due to the large amount of content creation involved, a bachelor's degree is required. Creative and clear writing is a crucial part of the information strategist's role, so a bachelor's degree in English, creative writing, or journalism is desirable. Additionally, many prospective employers require at least five years of experience as a web writer, content manager, or content editor.
Information strategists must possess superior writing skills because they must present data in a manner that is engaging and informative. Strong IT skills are a must because information strategists provide information in the form of web pages; information strategists must also function as IT specialists to ensure that content is available at all times in a wide variety of platforms and client work situations. Additionally, strategists must possess considerable expertise in data management and retrieval to meet the rapid and ever-changing needs of information acquisition and dissemination.
Career Outlook and Salary
The US Bureau of Labor and Statistics (BLS) reports that job growth for librarians is expected to increase at a rate of 9% from 2016-2026; about as fast as all other occupations. As demand increases for more digital resource creation, dissemination, and maintenance, there will be increased opportunity for librarians and other information specialists. As of May 2017, the BLS reported that the median annual wage for librarians was $58,520.
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