Interactive Media Coordinator: Job Description & Salary

The internet has changed the way that people do business and many new internet-related careers. The role of internet media coordinators is explored in this article, which also provides information about how to become one.

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Career Definition of an Interactive Media Coordinator

People can interact with other people, animals, nature or forms of technology. Interactive media refers to media that people interact with. This can refer to the ability to navigate, locate specific information or instruct the media site to perform specific tasks. One of the primary features of interactive media relates to the ability to engage with the content.

Interactive media coordinators are responsible for creating and programming websites and social media sites. They may upload content, monitor the sites to ensure they're working properly and improve site functions. Some interactive media coordinators may work closely with the advertising departments while others may work with sites that distribute specific types of information, such as news.

Educational Requirements Associate's degree
Job Skills HTML programming knowledge, graphic design skills, creativity, multitasking, customer service skills, attention to detail
Mean Salary (2017)* $45,310
Job Outlook (2014-2024)** 27% (for all web developers)

Sources: *Glassdoor; **U.S. Bureau of Labor Statistics

Required Education

An associate's degree is required to become a web developer. To prepare to work in this field it's necessary to be capable of doing computer programming tasks and to have training in design. Those interested in a career as an interactive media coordinator may take courses in subjects such as journalism, photography and advertising.

Required Skills

Interactive media coordinators need a combination of technical and creative skills in their work. Since they need to be able to construct web pages they need HTML skills and programming knowledge. They also need to pay close attention to detail because they will work with lines of programming code and need to be able to identify code problems when refining their design. Their work can involve using both text and visual media so they need to be comfortable working with both types of data. Design skills and creativity are important so that they can make sites that are visually appealing. They may be monitoring different social media sites and working on a company's website and need to be able to multitask and prioritize duties.

Career and Salary Outlook

The work that interactive media coordinators do is most comparable to the work of web developers. The U.S. Bureau of Labor Statistics (BLS) reported that web developers would see a 27% job growth rate from 2014 to 2024. According to Glassdoor, interactive media coordinators earned an average annual salary of $45,310 in 2017.

Related Careers

Other career options for interactive media coordinators include being a social media account manager, an online marketing manager or a social media editor. These careers all involve distributing information through the internet; more information about what these professionals do can be accessed through the links below.

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