Career Options Involving Social Media
In today's world, social media has opened a whole new way to communicate with those around us. Many careers have embraced social media as a way to promote their products or services, test the markets, improve customer service and more. Below, we discuss just a few of the jobs in different fields that may involve social media.
|Job Title||Median Salary (2018)*||Job Growth (2018-2028)*|
|Public Relations Specialists||$60,000||3%|
|Advertising and Promotions Managers||$117,130||8%|
|Human Resources Managers||$113,300||7%|
|Musicians and Singers||$28.15 (median hourly wage)||0% (little to no change)|
|Customer Service Representatives||$33,750||-2% (decline)|
Source: *U.S. Bureau of Labor Statistics
Career Information for Jobs that Involve Social Media
Public Relations Specialists
Public relations specialists' primary responsibility is to help their clients create a positive public image through media releases. They may use social media to help build the desired image, as well as monitor public opinion concerning their clients and/or organizations. Public relations specialists will provide information to the public, answer questions, help their client communicate effectively with the public and provide insight into advertising and promotions programs. Most public relations specialists have a bachelor's degree.
Advertising and Promotions Managers
Advertising managers focus on generating interest in a particular product or service, while promotions managers offer incentives to increase sales of these products. Together, these managers may oversee teams of employees who utilize various media, including social media platforms, to get the word out about their product and deals, sales or coupons. These advertising campaigns require the managers to work within a particular budget, and to work closely with the clients to ensure campaigns are meeting their specific requests. These professionals need a bachelor's degree and some experience in the field.
Human Resources Managers
Human resources managers have a wide variety of job duties, including overseeing the administrative tasks of an organization. They are also heavily involved in the recruiting, interviewing and hiring of new staff. They may use social media to promote jobs that are available, as well as use social media to screen potential candidates for jobs. These managers are also responsible for handling disciplinary issues, solving conflicts in the workplace, communicating between employees and management and overseeing benefit programs. Human resources managers need a bachelor's or master's degree, and experience in the field.
Musicians and Singers
Musicians and singers perform with instruments and/or their voices for entertainment. They may specialize in a particular style, such as jazz, pop, classical and more, and perform for live audiences or record their work. Some may play multiple instruments, and they usually have to travel for performances. Musicians and singers may utilize social media to create and maintain a fan base, update fans about concert dates, release new songs to generate interest and sell their music and fan apparel. These artists do not have to have a formal education, but some may have a bachelor's degree.
Photographers today usually use digital cameras to capture images of subjects and events. They also typically use photo-enhancing software, as well as various lighting techniques, to edit and produce the desired image. Photographers may specialize in areas like portrait photography, scientific photography, news photography and more. Similar to musicians and singers, photographers may use social media to promote their craft and provide links to their professional portfolios to try to attract clients. Most photographers do not need formal education, but some specific areas, such as scientific photography, may require a bachelor's degree.
Customer Service Representatives
Customer service representatives are responsible for interacting with an organization's customers and handling any issues that may arise. They may answer questions or concerns, handle complaints, correct mistakes with orders and accept returns. These representatives also process billing and payments, and refer customers to managers if needed. As the use of social media grows, many companies are hiring customer service representatives to monitor and manage any customer issues that may be expressed through social media. For example, if a customer complains on social media and tags the organization, one of these representatives may reach out to the customer to see if the situation can be corrected. Customer service representatives receive on-the-job training and usually have a high school diploma.