Marketing & Accounting Double Major

Jan 03, 2018

Individuals with a double major in marketing and accounting should be equipped to perform a range of business tasks, including preparing budgets, evaluating business finances and developing business strategies.

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Overview of Bachelor's Degree Programs with a Double Major in Marketing and Accounting

Marketing and accounting are both fields of study that are highly valued in business. Students who study marketing will learn both to promote products and to determine areas where companies should focus on product development. Accountants can assess the financial health of a company, develop strategies for meeting company goals and even identify ways companies can save money. Combining studies in marketing and accounting will prepare graduates to pursue a range of business careers and provide professional insight when preparing business strategies, assessing operations and prioritizing the development of goods and services.

Admission Requirements for Double Major in Marketing and Accounting Programs

High school transcripts and standardized test scores are key factors schools consider when reviewing applications. Some have specific test score or GPA requirements that must be fulfilled. Other schools also consider extracurricular participation. Once students are accepted they must ensure that they complete the required courses to be accepted to the majors they wish to pursue; some schools have minimum GPA requirements for major prerequisites that must be met.

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Double Major in Marketing and Accounting Program Coursework

Students pursuing majors in marketing and accounting will be required to take introductory courses in both subjects. They are also commonly required to complete some general business courses, such as business communications and business law. As they progress in their studies, they will have opportunities to learn about more advanced accounting and marketing practices and applications.


What is an audit and how is one performed? Students will be introduced to auditing procedures and learn about issues related to audits. They will be familiarized with the auditing process and paperwork that must be completed to perform an audit.

Advanced Accounting

Students learn about a range of accounting issues and functions, which includes learning about international accounting practices. Students will also learn about filing paperwork for bankruptcies and other accounting duties related to business operations.

Marketing Principles

Marketing is more than simply promoting products. Students will learn about modifying products or product pricing to increase sales. They will also explore different types of promotional strategies and ways to identify opportunities for product development.

Advertising and Promotion Strategies

What's the difference between personal selling and public relations? How can marketing staff develop promotional strategies that will take advantage of different approaches to marketing and reach the widest audience most effectively? Students will learn about everything from how to budget for a marketing campaign to how to create and implement a promotional strategy.

Marketing Research

How do marketing professionals determine what products should be developed? How do they determine which products are most likely to be purchased by different groups of consumers? Students who take marketing research learn how to gather relevant information that can be used to make business decisions.

Business Law

Students are introduced to the laws that govern business practices. They learn about different types of legal processes and requirements that apply to businesses. They also find out about common business crimes.

How to Choose a Bachelor's Degree Program with a Double Major in Marketing and Accounting

Many postsecondary institutions offer majors in both marketing and accounting, and students interested in these majors have many options from which to choose. Programs are offered by public and private schools, which may affect the admission requirements and the costs, so students should carefully review the admission requirements and tuition prices to ensure that they will qualify for acceptance and that they can afford the program. In order to get the best education for their money, students may want to check on the AACSB International (Advance Collegiate Schools of Business) accreditation for the schools, in both accounting and business.

Career Options with a Double Major in Marketing and Accounting

According to the U.S. Bureau of Labor Statistics (BLS), accountants and auditors will see jobs increase in their field by 10% from 2016 to 2026. The BLS reported that accountants and auditors earned a median annual income of $68,150 in 2016. Individuals with a double major in marketing and accounting are ideal candidates for a career as an accountant or auditor, although they may also opt to pursue other business careers.

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