Comparing Marketing Director and Marketing Coordinator
Considering a career as a marketing director or a marketing coordinator? While both positions have many shared tasks, such as creating campaigns to promote products or services, there are substantial differences in the required amount of relevant marketing experience and day-to-day duties. Take an in-depth look at what is required to become a marketing coordinator, and what is needed to advance to become a marketing director.
|Job Title||Education Requirements||Median Salary (2017)*||Job Growth (2014-2024)|
|Marketing Director||Bachelor's Degree||$82,786||9% for marketing managers|
|Marketing Coordinator||Bachelor's Degree||$41,807||9% for marketing managers|
Responsibilities of a Marketing Director vs Marketing Coordinator
When starting your career in marketing, one of the first or second positions you are likely to have is a marketing coordinator position. Becoming a marketing coordinator requires the same level of education as a marketing director, but requires far less experience. In fact, most marketing coordinators have 1-4 years of industry experience, while the majority of marketing directors have between 10-19 years of marketing experience. Because of their extensive experience, marketing directors are near the top of the organizational structure, and oversee the activity of entire marketing departments. Marketing coordinators are responsible for carrying out the required duties to achieve marketing department goals, which are often set by marketing directors.
The marketing director of an organization manages the daily efforts of the entire marketing department. These detail-oriented, problem-solving individuals manage marketing staff (including marketing coordinators), oversee the marketing budget, and monitor the success of marketing campaigns. They must act as the marketing experts within their organizations, and have the initiative to constantly learn about the latest trends and technology. Marketing directors are driven, self-starters who have stayed in marketing for close to or more than a decade. They are passionate about helping their organization's products thrive through the development and execution of successful marketing programs and campaigns. Marketing directors can be promoted to top corporate positions such as vice president of marketing, marketing communications director, and executive director.
Job responsibilities of a marketing directors include:
- Determine and balance the customer needs with the needs of the business.
- Research the impact of in-progress and past marketing campaigns, and use data to improve future campaigns.
- Work with company leaders to determine yearly marketing goals.
- Delegate projects associated with marketing campaigns to marketing team members.
While they are likely in charge of daily marketing tasks, marketing coordinators largely work on the initiatives that have been developed and delegated by a marketing director. Depending on the needs and structure of the business, these duties can include anything from social media management, coordinating special events, creating flyers and brochures, writing content for the company's web page, and working with other departments and third-party vendors to assist with marketing projects. Marketing coordinators must have exceptional written, verbal, and interpersonal communication skills, time management skills, and must have the desire to learn and grow from marketing leaders. Additional industry experience, hard-work, and persistence can eventually lead marketing coordinators to career advancement. Marketing coordinators who are dedicated to their work often get promoted to marketing manager and marketing director positions.
Job responsibilities of a marketing coordinators include:
- Frequently make presentations related to marketing campaigns.
- Work to successfully complete projects related to campaigns.
- Work with marketing director or marketing manager to track the success of marketing efforts.
- Provide ideas for future marketing projects, promotions, and special events.
If you're just starting out in marketing and are interested in becoming a marketing coordinator, you may also enjoy the similar day-to-day tasks of a social media analyst. Those looking for a more advanced position, similar to a marketing director, may also enjoy the challenges and leadership requirements of a sales manager.