Comparing Marketing Executives to Marketing Managers
Marketing executives work with an organization to create promotional and advertising materials. Marketing managers oversee other marketing executives, sales managers and analysts that assist in finding potential markets for an organization. Learn more about how these two marketing careers have similarities and differences.
|Job Title||Education Requirements||Median Salary||Job Growth (2014-2024)*|
|Marketing Executive||High School Diploma or Bachelor's Degree||$59,540 (2017)**||-3% (Decline for all Advertising Sales Agents)|
|Marketing Manager||Bachelor's Degree||$131,180 (2016)*||9%|
Source: *U.S. Bureau of Labor Statistics, **Payscale.com
Responsibilities of Marketing Executives vs. Marketing Managers
Marketing executives and managers both play a role in assisting an organization in promoting their business. While marketing executives focus on planning and developing promotional material, marketing managers gather information about markets for an organization's products and services. These positions work together and ensure that all members of a marketing team are on the same page.
Marketing executives typically create, supervise, and review promotional materials and campaigns for an organization. Much of their job consists of meeting with clients, or pitching their work to potential businesses, therefore they must have excellent social skills. They must be available to travel to meet with potential and current clients. This occupation demands the meeting of quotas and scouting new business. With experience and education, marketing executives can promote to supervisory roles.
Job responsibilities of a Marketing Executive include:
- Creating press releases
- Making sales pitches to clients
- Analyzing the sales and advertising market
- Developing goals for sales and promotional effectiveness
Marketing managers supervise other sales and marketing departments as well as work to understand the demand for a product or service. They must possess exceptional analytical skills to be able to estimate product demands based on data and marketing trends. Since they work with many other staff members and departments, they must be able to efficiently communicate. Leadership and organizational skills are necessary for this career in order to positively motivate and lead others. Marketing managers must also have creativity to create new and unique ideas that help promote organizations. Travel is also often required to meet with media and clients.
Job responsibilities of a Marketing Manager include:
- Negotiating contracts
- Finding new and improved promotional strategies
- Developing promotional campaigns
- Setting prices for products in a competitive marketplace
Insurance sales agents complete similar tasks to a marketing executive, including finding new clients and explaining information about their company. Those interested in becoming a marketing manager may be interested in becoming a market research analyst, whose focus is on analyzing trends, finding people to buy products, and determining the value of a product.