Career Options for Introverts Interested in Marketing
Marketing is based around social interactions, which can make it difficult for introverts to find a job within the field. But, if you look hard enough, opportunities can be found that don't require connecting with other people on a daily basis. Below is a list of career options that would be a great fit for someone who would prefer to work on their own.
|Job Title||Median Salary (2018)*||Job Growth (2018-2028)*|
|Market Research Analyst||$63,120||20%|
|Survey Researcher||$57,700||1% (little or no change)|
Source: *U.S. Bureau of Labor Statistics
Career Information for Introverts Interested in Marketing
Market Research Analyst
A market research analyst's main job is to collect data about consumers and current sales trends so that they can determine the effectiveness of proposed marketing strategies. Many of these professionals work independently and perform the majority of their tasks in a secluded environment. While a bachelor's degree in market research or other related field is all that's needed to obtain employment, a master's degree is required for more advanced positions.
These professionals focus on studying historical and modern day economic trends. They use statistical techniques to forecast how finances will look in the future and provide the information companies need to build successful marketing strategies. Economists typically work on their own, and some even work from home. They usually need a master's degree or Ph.D. to enter the workforce.
Graphic designers deal with more of the visual aspects of marketing. They work with clients to create designs that make the product more appealing and combine their skills in text and graphics to produce images that will capture the eye. Most graphic designers work in their own studio and only make contact with customers whenever a concept needs to be drafted or a change has to be made. A bachelor's degree in graphic design or a related field is enough to start a career.
Survey researchers play an important role in marketing and usually work alone. They determine the type of data that needs to be gathered and create a survey to produce the information their clients require. Once the survey has been completed, these professionals summarize the data in an easy-to-read format so companies understand what the community is looking for. A bachelor's degree is sufficient for obtaining a position in this field, but a master's degree or Ph.D. is recommended for securing employment.
These experts typically work in an office setting and focus on how much a particular project will cost, helping their clients determine the best way to reach their goal. Sales teams and manufacturers make use of cost estimators to generate estimates and bids for potential marketing jobs. They then apply the information they've gathered to figure out if they can afford to reduce costs without jeopardizing the quality of the service. To obtain this type of position, students will be required to complete a bachelor's degree in mathematics, business or other related field.