Career Options for Marketing Jobs in the Hospitality Industry
The world of hospitality is an exciting and challenging industry. From theme parks, to restaurants, to resorts, there is no shortage of opportunities for those in marketing to break into a specialized area of interest. Discover five of the best marketing jobs for individuals looking to work in the hospitality industry.
|Job Title||Median Salary (2016)*||Job Growth (2016-26)*|
|Meeting, Convention, and Event Planners||$47,350||10%|
|Public Relations Specialists||$58,020||9%|
|Copywriters||$61,240 (Writers and Authors)||8% (Writers and Authors)|
Source: *U.S. Bureau of Labor Statistics
Find schools that offer these popular programs
- Resort Management
- Resort, Hotel, Motel, and Spa Management
- Restaurant Mgmt
- Travel and Tourism Management
Career Information for Marketing Jobs in the Hospitality Industry
Marketing managers in the hospitality industry work to deliver and promote new products or services. They achieve success in this goal by planning giveaways and special offers, researching market opportunities, and creating a pricing strategy. Rather than working on-site, marketing managers often work at a corporate office, or with an agency that works for hospitality companies. Those looking to work in this position must have a bachelor's degree in marketing or a related field.
Meeting, Convention, and Event Planners
Meeting, convention, and event planners play a key role in nearly all forms of hospitality. Individuals who work in this role are responsible for planning and coordinating all activities related to meetings, weddings, and other special events held at their venue. This includes events open to the public, which often require a great deal of marketing and promotion. Most openings for meeting, convention, and event planners require a minimum of a bachelor's degree.
Public Relations Specialists
Businesses within the hospitality industry look to public relations specialists to help them maintain a positive public opinion. Public relations specialists achieve this objective by addressing media inquiries, creating effective speeches for the organization's top leaders, writing engaging press releases, and assessing current opinions on social media platforms. Whether working with an outside agency or a corporate hospitality office, all public relations specialists must have a relevant bachelor's degree and experience.
Have you ever visited a particularly impressive resort or hotel, where the staff was friendly, the rooms were comfortable and clean, and the overall experience exceeded your expectations? More than likely, your exceptional visit was due to the dedication and diligence of an outstanding lodging manager. These managers work to create the best possible stay for their visitors, which essentially acts as positive marketing for the brand. For those who are interested in becoming a lodging manager, the minimum education required is a high school diploma or equivalent.
Between blog posts, travel brochures, and ad copy, the hospitality industry is always in need of copywriters. These writers are responsible for drafting clean and engaging written copy that fits the needs of assigned projects. The goal of the written text is to attract new and repeat customers and to boost overall sales. Many copywriting positions require a minimum of a bachelor's degree in English, communications, or journalism.